YouTube star LadBaby has beaten both Ariana Grande and Ava Max to the Christmas number one spot. That’s despite many commentators – including BBC Music reporter Mark Savage – writing off his chances.
On Tuesday he predicted that LadBaby wouldn’t make number one. But since then the song has sold more than 75,000 copies.
As LadBaby wins Christmas number one BBC Music reporter Mark Savage eats humble sausage roll.