The major tech companies lavish huge amounts of money on their gigantic stands at the CES expo.
It’s a chance to pitch their latest wares to electronic retailers and to show off to the competition about their freshest innovations.
As the Las Vegas event headed towards its close, the BBC’s Dave Lee went on safari to see what the big beasts had got up to.
Read and watch all our CES coverage at bbc.com/ces2019
Dave Lee goes on ‘safari’ in Las Vegas to find out what the tech giants are showing off.