Only Eden Hazard and Christian Eriksen have more assists than Fraser’s 10 in the Premier League this season but he has not scored or set up a goal since the 2-0 win over Huddersfield early last month.
And he believes the attention he is receiving from Arsenal might have affected his performances.
“Maybe it hasn’t helped,” he told the BBC.
“Subconsciously you might think about it. I’m just trying to get on with my work. Every player says that. The best thing I can do is play well.
“I need to get back to scoring, assisting and winning and then what will be, will be. I love it here.”
Fraser might be flattered by interest from elsewhere but insists he has no plans to leave in the immediate future because he loves living by the south coast.
“It’s not just the football club, but the manager, my team-mates, the town, the beach,” the Scotland winger added.
“I’ve always said that after football I will live down here. It’s special.”
At 5ft 4in, Fraser is the shortest player in the Premier League but believes growing up playing for Aberdeen helped him cope with demands of the English game.
“I was only a kid at Aberdeen,” he said.
“Every time I got the ball, it didn’t matter where I was, I just wanted to take people on.
“I got kicked a lot. I remember a couple of games where the cards were flying about everywhere. Inverness away – [Owain] Tudur Jones kicked me knee-high.
“I done two flips in the air and he got sent off. Richie Foran, I remember him.
“The ball wasn’t even near me. He could have got sent off as well. There was a Hibs guy, I don’t know who it was. He could have gone.
“There were a few more. Maybe it was because I was so young, so direct and my centre of gravity was so low. I suppose it was a compliment that people were kicking me.”