‘I’m not doing it for the likes’

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Afua Rida is a social media influencer living in Ghana.

She originally moved to the country from the US five years ago to start a career in the fashion industry. After becoming a stylist, she then fell into promoting African fashion designers on social media.

“I describe myself as a marketing firm where I create the campaign with the brand. I understand your audience, I shoot the footage and I put that footage out there,” she told the BBC.

‘I’m not doing it for the likes’

What is it like to be a social media influencer in Africa? Afua Rida shows us the ropes.

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