KSI and Logan Paul will fight later this year
The YouTube boxing fight between KSI and Logan Paul is “a circus”, but is still good for the sport.
That’s the opinion of promoter Eddie Hearn.
KSI and Logan Paul will meet at the Staples Center in Los Angeles later this year in a rematch of last year’s amateur bout.
The two YouTube stars share nearly 50million subscribers between them, and the live stream of their press conference from the weekend has now been viewed by nearly 10m people.
The fight has been slammed by boxing fans and critics, claiming that it is making a mockery of the sport.
However, the flip side of that argument is that the event will bring millions of new eyes onto the fight by advertising to a new audience.
Billy Joe Saunders is expected to be on the undercard, as well as American sensation Devin Haney.
And Hearn is hoping that by using professional boxers on the undercard, fans will be inclined to stick around and become fans of the sport.
KSI and Logan Paul will both become professionals for the fight
“It’s a circus. I think it will be good for the sport, but it’s a circus,” Hearn told the Sportsman.
“I have to be honest, I was stood in the press conference thinking ‘What the f**k is going on here?’.
“Then I looked at the numbers and I saw that 700,000 people were watching the press conference live on their channels. I think now 10 million people have watched the press conference.
“So what’s the global audience for this fight going to be? I don’t know, in excessive of 50 million?
“If we can retain 1% to the sport, then that’s massive for the sport, but we’ve got to work hard to do that. It’s not going to be easy, I’d like to retain 10 per-cent.
“If we can showcase why we love the sport, Devin Haney, Billy Joe Saunders and show this new audience how great the sport is, then we’ve got a chance.
“We can’t ignore this new world that we live in. Olympic athletes are no longer role models for the younger generation, Youtube stars are. As sad as it may seem, that’s the truth, that’s the world we live in.
“We just need to face reality, embrace it and try and use that to keep growing boxing.”