3 Exponentially Better Alternatives to Banner Advertising

With the average click-through rate at a historic low of 0.06 percent, banner ads are failing to deliver results 99.94 percent of the time. Here are 3 viable alternatives with proven results.




Founder and CEO, Trepoint

Having started my career in 1994 building some of the very first commercial websites, I have more than 22 years of digital marketing game footage to draw upon. I even placed MasterCard’s very first banner ad on Yahoo in early 1995. At that time, we were delivering click through rates north of 10% on a consistent basis.

My how times have changed. What astounds me, however, is just how ineffective banner ads are and yet how prolific they still remain. As the CEO of Trepoint, a digital marketing agency, I am often asked what we think of banner ads. My answer is simple, we don’t recommend them nor do we take on banner advertising business. Betweengrowing ad blocking technologies, massive ad fraud, and banner ad blindness, is it any wonder why the average click through rate is hovering at 0.06%? But because 63% of all digital media is bought programmatically, it’s understandable why banner ads continue to flourish despite all the evidence that they are ineffective. So what are the alternatives?

Visit our new websites featuring all the news and latest technology that is about to change the world we live in forever

Alternative #1: Influencer Marketing
In case you missed it, earlier this month I reported on a groundbreaking Nielsen Catalina Solutions study which highlighted the incredible impact of Influencer Marketing had on WhiteWave Foods. In short the results of the study showed thatInfluencer Marketing delivered 11 times ROI over all other forms of Digital Media. The study further provided a direct attribution between Influencer Marketing and in-store sales lift. Specifically, for every 1,000 impressions delivered through Influencer Marketing, WhiteWave Foods received $285 of incremental in-store sales.

So what is Influencer Marketing and why is it delivering substantially higher ROI? Simply put, Influencer Marketing is about sponsoring and supporting the people who your customers look to as subject matter experts. Whereas digital marketers like me used to hire celebrity spokespeople, today your customers trust well-known bloggers and social media pundits who may only have tens to hundreds of thousands of followers (instead of the millions we used to focus on).

All the links in Encyclopedic.co.uk stories are in RED with a Square and arrow, follow the links if you need to get more information, All our stories have all the links back to the original source, we also have other versions of the story on our website, Search our site using the link to the top left, check them all so you can decide what is the truth or copy and paste some words into google and get even more sources.

Any external stories, features, news feeds, articles or external website content, linked to from within this website (through direct links or RSS feed boxes, etc.) are the absolute, and strict, copyright of the writers, owners or publishers concerned.

Search our Site 


If you’re looking to learn more about Influencer Marketing, I recently did a keynote speech about it and have posted my presentation online. I’m a big believer in this methodology because it requires that the content come directly from the influencers you engage which, by definition, dramatically reduces the two largest expense areas in effective digital marketing: content creation and distribution.

View the original article:

Read More

Beware of other sites you have never heard of giving you news, a lot of them are just wanting to feed you multiple popup adverts and malware

Visit us on facebook at https://www.facebook.com/notinthemainstreamnews/
We use all our content under fair use to compare who is Fake and who is not, we do not claim ownership at all, all stories are published by the owners as FREE RSS Feeds.

Othen.bizRegisteredgites.com Giteinfrance.biz – Simonothen.com = Northernsoulers.uk – LaBataille.co.uk

In the same category are

The Best Premium WordPress Themes for 2016 What makes a theme worthy of being considered the best premium WP theme? To better understand this, it’s critical to know everything WordPress has to ...
The Best WordPress Plugins Ever Created Since the Dawn of Time know what you’re thinking. You’ve already seen 15 best WordPress plugins posts this month and you can’t possibly read another one. Trust me, I feel yo...

Special Promotion

Fancy a holiday in rural France ?

Find your ideal holiday accommodation in France, with peace of mind that all our properties are officially registered

Our aim is to provide potential holiday makers with a choice of properties, all of which are officially recognised by the French authorities as holiday lettings.  Every gite and holiday accommodation on our website is registered in France in one of two ways. It is either registered with the local Mayor as a tourism/short stay property or is is registered as a holiday letting business in France and so has a SIRET number. We will not advertise any properties unless we have seen evidence of this. If you want anymore information about this, please do contact us.

Follow us on Twitter 

Dont forget to “Like” us on Facebook

Other Video sections include:  Disclose TV – Twit Podcasts – Coming Soon our own Youtube Channel

We also recommend the excellent “No Agenda Podcast”  with Adam Curry & John C Dvorak

Comment on this story