“I calculated the total time that humans have waited for web pages to load. It cancels out all the productivity gains of the information age.”
– Scott Adams
Your website load time is essential. Many years ago, various expert reports indicated the clear link between website load time and the number of visitors abandoning your website. Consequently, it is absolutely crucial to keep page load below 3 seconds in order to secure an optimal retention of your readers or users on-site. There are two possible alternatives you can use: work on your website or work on your web hosting provider.
It’s probably less expensive, but it will definitely keep you busy. Here are a few things that you can improve:
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Images often take a lot of space, an awful amount of visual space. You should think of ways to optimize their compression in order to make your website load faster.
There are multiple tools to do just that. On Mac, I recommend you use the excellent Image Optim which is also available as a web service. For Windows users, File Optimizer is just as interesting as it does not only deal with image optimization.
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