Apple’s latest iPhone ad is a love note to Earth


Apple’s newest ad features an array of short clips, shot on iPhone by regular users, underscored by the calming voice of astronomer Carl Sagan. The crisp and clear clips — of forests, beaches, and mountains, of insects and birds — serve to advertise the smartphone’s camera, certainly, but the choice of natural imagery and Carl Sagan’s voiceover feel like a pointed message in the wake Donald Trump’s decision to back out of the Paris environmental agreement.

The fact we only have one liveable planet “underscores our responsibility to deal more kindly with one another, and to preserve, and cherish, the only home we’ve ever known,” Sagan says, an excerpt from his classic Pale Blue Dot. “There is nowhere else, at least in the near future, to…

View the original article: https://www.theverge.com/2017/6/8/15760924/apple-ad-carl-sagan-paris-agreement

Continue reading…

In the same category are

U.S. shoppers browse stores, buy online as Black Friday deals beckon CHICAGO/NEW YORK (Reuters) - U.S. stores offered deep discounts, entertainment and free gifts to draw bargain hunters on Black Friday, the traditional...
Warnings over net-connected Christmas gadgets Image copyright NCC Image caption Germany's telecoms regulator urged parents to destroy some sorts of children's smartwatches Net-connected toys a...
Call to regulate video game loot boxes over gambling concerns Image copyright EA Image caption Battlefront II was changed to remove a way to pay for loot crates and rewards A US politician has condemned the "...
Black Friday and Cyber Monday: top tips Image copyright Getty Images Black Friday is well under way and the bargains will flow thick and fast all weekend - right up until the next sales pe...
Tesla completes the world’s largest battery for Australian wind farm  Tesla has managed to deliver something on time, even if it ’s falling behind its projections for the Model 3 electric car: It has complet...
Tesla’s electric Semi truck starts at $150,000, reservations now live  The Tesla Semi, the automaker’s all-electric transport truck, will retail starting at $150,000 for a version with 300 miles of range, and ...

Dont forget to “Like” us on Facebook


Need something to share, visit our sister site for the

‘News in the last 30 days”

in a clear concise package ….

 

If you are an artist or interested in art, visit our art website and read about todays artscene and browse some of our artist profiles

 

Comment on this story