Black blood donor appeal gets creative

Latest news

    Nurse checking bag of blood while patient gives donationImage copyright Getty Images
    Image caption Only 1% of people who give blood in England are black, according to NHS Blood and Transplant

    NHS Blood and Transplant has posted an appeal for more black people to donate blood, while heading off possible accusations of racism, with a series of gif-laden tweets.

    “So, people keep asking – why do we need more black blood donors?” asked @GiveBloodNHS in an initial post.

    “Are we being racist? …Let’s break it down,” the account replied in a follow-up thread explaining the need for black blood donation.

    Using a string of references from Sinbad, to Ellen DeGeneres, to Bill Nye, the GiveBlood social media team explained the universality of blood, the exceptional need for different blood groups, and the prevalence of different groups in different races.

    Particularly, black people are more likely to have the rare Ro blood subtype, which only one in 50 people have, and which is used in the management of sickle cell disesase.

    Sickle cell disease is a life-threatening genetic condition which is more common in black people. US Rap singer Prodigy, from hip-hop duo Mobb Deep, died aged 42 in June 2017 and had been suffering from sickle cell anaemia.

    The appeal has been praised by many, including the MOBO awards, who replied, “This thread is everything”.

    Beauty, fashion and travel blogger @Kiki_BlahBLah was also impressed and the Black Girl Bible called it a “life-giving thread”:

    Another fan said @GiveBloodNHS was “dropping straight knowledge”.

    Meanwhile, arryhythmia nurse specialist Paul has his “utmost respect” for the team behind the thread.

    You might also like:

    This isn’t the first time that NHS blood and transplant account has been praised for its reaction on Twitter.

    When one user posted a racist remark on its appeal for more black donors to help black people with sickle cell disease, the reply from @GiveBloodNHS was liked 28,000 times and welcomed by many people offering to donate blood.

    The account has also made a point of appealing to people through pop culture.

    View the original article:

    In the past two weeks, the account has retweeted TV presenter Rachel Riley and Hollyoaks. It has posted about its song of the day (Man’s Not Hot by Big Shaq) and its thoughts on Blue Planet 2. All the while using gifs of Elmo, Britney Spears, Neil deGrasse Tyson, Conan O’Brien, The Office and Hunger Games to raise awareness.

    In the same category are

    Dalian Atkinson: CPS alerted over footballer Taser death Two police officers could face criminal charges over the death of former footballer Dalian Atkinson. Mr Atkinson died in August 2016 after he was targ...
    Boxing’s Olympic risk is ‘unprecedented’ says head of England Boxing Nicola Adams won Olympic boxing gold in 2012 and 2016Boxing faces an "unprecedented risk" and must work to ensure it is not ousted as an Olympic spor...
    EpiPen shortage: Chemists told to quiz parents on children’s need Image copyright Getty ImagesChemists have been told by NHS England to check whether young children are in urgent need of adrenaline pens before dispen...
    Pakistan v Australia: Azhar Ali is run out in bizarre circumstances Pakistan batsman Azhar Ali is run out in bizarre circumstances, after mistakenly thinking the ball had reached the boundary on the third day of the se...
    Jamal Khashoggi case: Liam Fox rejects Saudi summit Image copyright AFP Image caption Turkish forensic investigators have been searching for evidence at the Saudi consulateThe UK's International Trade S...
    ‘Fred and Rose West’ couple jailed for rapes Image caption Avril (left) and Peter Griffiths denied a string of charges from the 1980s and 90sA husband and wife who raped and indecently assaulted...

    Leave a comment

    Your email address will not be published. Required fields are marked *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.