‘Covfefe™’: Russian company seeks to trademark Trump-ism

View the original article: https://www.rt.com/news/390572-covfefe-trademark-russian-company-trump/?utm_source=rss&utm_medium=rss&utm_campaign=RSS

A Russian internet company has applied for registration of the trademark ‘Covfefe’, the mysterious word that appeared in a tweet by US President Donald Trump this week. Followers across the world were racking their brains as to what it could mean.

Trump left everyone dazed and confused when he wrote on Twitter on Tuesday: “Despite the constant negative press covfefe,” without finishing his thought. The post quickly went viral, generating over 120,000 retweets and 160,000 likes within just four hours.

The neologism has inspired a St. Petersburg-based internet agency to file a request to register the word ‘covfefe’ as a trademark.

“The online agency LED has filed an application for registration of the trademark,” the company said in a press release, adding that the trademark could be registered for coffee, soft drinks, advertising and marketing events, cafes, restaurants, catering and the organization of various events.

The agency has not disclosed plans for the use of the word yet, with Maria Komendantova, LED’s PR director, noting that “Covfefe as a brand has great potential, and we will certainly use it.”

Thousands of netizens debated what the word ‘covfefe’ could possibly mean, with some believing “Covfefe is Trump’s safeword and he’s finally telling us he’s had enough.”

White House press secretary Sean Spicer didn’t make things much clearer when he told reporters on Wednesday that “The president and a small group of people know exactly what he meant.”

Trump’s cryptic message was eventually deleted shortly before 10:00 GMT, some five hours after it was originally posted. The indefatigable US president later posted a new message that read “Who can figure out the true meaning of ‘covfefe’ ???”

READ MORE: WikiLeaks trolls Trump hard over president’s ‘Comey tapes’ tweet

His apparent typo triggered an avalanche of reactions from Twitter users, burning the midnight oil making fun of this invented word.

In the same category are

Headmaster apologizes for gender-neutral toilets that made pupils ‘uncomfortable’ Published time: 17 Oct, 2017 14:36 A headmaster at one of Britain’s top schools has been forced to apologize for introducing gender-neutral toilets. E...
Richard Spencer speech prompts state of emergency declaration in Florida Published time: 17 Oct, 2017 14:48 The Governor of Florida Rick Scott has declared a state of emergency in Alachua County. The announcement comes ahea...
‘Hated for Jewish roots’: Spanish paper apologizes to English football club for ‘distasteful’ claim Spain’s best-selling newspaper ‘Marca’ apologized after it caused controversy for claiming Tottenham Hotspur are hated by other teams because of their...
France considers massive tax hike on hard liquor Published time: 17 Oct, 2017 14:32 The price of cognac and calvados could increase significantly in France as the government plans a tax increase on s...
Bitcoin worse than casino gambling – Russian economy minister Published time: 17 Oct, 2017 14:35 As an investment bitcoin is less predictable than playing roulette in a casino, and unqualified investors shouldn’t...
Iraq plans to build new refinery in seized Kirkuk – oil ministry Published time: 17 Oct, 2017 14:15Edited time: 17 Oct, 2017 14:15 Iraqi Oil Minister Jabar al-Luaibi has announced plans to construct a new refinery i...

Dont forget to “Like” us on Facebook

Need something to share, visit our sister site for the

‘News in the last 30 days”

in a clear concise package ….


If you are an artist or interested in art, visit our art website and read about todays artscene and browse some of our artist profiles


Comment on this story