Every Fashion House Wants You to Wear Their Logo—But Which One Will You Choose?
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Brace yourselves: One of the major spring/summer 2018 trends is that every major house wants you to wear its logo. For a long time, having branding splashed all over a collection was considered gauche. While Phoebe Philo’s Céline effect meant many brands went down the subtler hidden-branding route, everything has changed in 2018. Now, thanks to the likes of Alessandro Michele at Gucci and Demna Gvasalia for Balenciaga, which were the two biggest fashion houses of 2017, we’re seeing a reemergence of the brash logo—and loving it. From Chanel to Fendi as well as Loewe, there’s a branding feast to be had. Just one question: Which one will you choose? Keep scrolling to decide.