Arabic AR Chinese (Simplified) ZH-CN English EN French FR German DE Japanese JA Portuguese PT Russian RU Spanish ES Ukrainian UK

Facebook plans major changes to news feed

Latest news

    Mark ZuckerbergImage copyright Getty Images
    Image caption The changes have been described as “significant” by industry watchers

    Facebook is to change how its news feed works, making posts from businesses, brands and media less prominent.

    Instead, content that sparks conversations among family and friends using the site will be emphasised, explained chief executive Mark Zuckerberg on his page.

    Organisations on Facebook may see the popularity of their posts decrease as a result, the firm acknowledged.

    The changes will take effect over the coming weeks.

    “We’ve gotten feedback from our community that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other,” wrote Mr Zuckerberg.

    He said that he and his team felt a responsibility to make sure Facebook was good for people’s wellbeing.

    If public content is to be promoted, it will now have to be seen to encourage community interaction – as happens within the tight-knit groups that discuss TV programmes and sports, he said.

    “By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down,” he added.

    “But I also expect the time you do spend on Facebook will be more valuable.”

    ‘Significant’ change

    In a previous post, Mr Zuckerberg had vowed to “fix” Facebook in 2018, saying he wanted to ensure that users were protected from abuse and that time spent on the site would be time well spent.

    He also pledged to defend Facebook from nation states.

    Analysis has recently suggested that some actors, including Russia, have tried to manipulate content on the social network.

    “It’s definitely a significant change,” said Laura Hazard Owen at Harvard University’s Nieman Journalism Lab.

    “It’s going to affect publishers a lot, we’re going to be seeing a lot less news organically pop up in our news feeds.”

    Ms Owen added, however, that Facebook had not been very clear about what sort of discussions the sites revamped algorithms would prioritise.

    It might end up being “the most controversial stuff” that generates heated conversations, she suggested, or simply content pulled in from group pages where users engage with others on specific topics.

    Analysis

    Image copyright AFP

    By Dave Lee, North America technology correspondent

    In many ways this is Facebook getting back to its roots, making your news feed more about what your friends are creating and thinking, rather than articles they have shared.

    For the first time, Mark Zuckerberg is making a major decision that goes against one of his long-held beliefs: any change to the network must have the goal of improving engagement. This move, he concedes, will likely lead to people spending less time on the site.

    But after a tough 2017, Mr Zuckerberg is perhaps learning now that in the wake of the fake news scandal, and a platform brimming with tedious clickbait, not all engagement is good engagement.

    Faced with the enormous task of having to do more to moderate what’s happening on his network, Mr Zuckerberg may have come to the conclusion that having a news free-for-all is becoming more trouble than it’s worth.

    For news organisations and publications, this might spell bad news: a lot of traffic comes from Facebook. With less prominence, expect some viral sites to very quickly go out of business.

    The new change of course will cost Facebook money. Mr Zuckerberg warned investors at the end of last year that combating fake news would hurt the firm’s bottom line. The question now is: by how much?

    View the original article: http://www.bbc.co.uk/news/technology-42657621

    http://www.bbc.co.uk/news/technology-42657621

    In the same category are

    Rescuers find man in snowdrifts Image copyright Moffat MRT Image caption Rescuers battled through drifts in the dark for two hours to find the man A 64-year-old man has been resc...
    £495k compensation payments over NI potholes Image caption The recent cold snap may have made the pothole problem even worse Almost £500,000 has been paid out in compensation payments to moto...
    Brownhills stabbing: arrested man is victim’s father Image copyright Family handout Image caption Mylee Billingham died in hospital shortly after being found seriously injured The 54-year-old man arr...
    UKIP deputy leader Margot Parker resigns in protest to Henry Bolton Image copyright Getty Images Image caption Margot Parker said Henry Bolton's personal life "took over the job he was elected to do" UKIP's deputy ...
    After Logan Paul ‘suicide video’ YouTube denies it should be regulated Image copyright Getty Images YouTube has denied its content should be regulated in a similar way to traditional broadcasters.Speaking to Newsbeat, i...
    US shutdown: Government services closed as working week begins Image copyright Getty Images Image caption The closure of many federal services and national parks will be felt around the country Hundreds of tho...

    Leave a comment

    Your email address will not be published. Required fields are marked *