Fashion company loses social media followers over same-sex ads

Latest news

    Two male models hold each other next to a swimming pool in an advertImage copyright Suitsupply
    Image caption Suitsupply posted several images of men touching and kissing each other across its social media accounts on Wednesday

    A Netherlands-based men’s suit company has faced a social media backlash in response to an advertising campaign featuring men embracing.

    Suitsupply, an international men’s tailoring brand, unveiled their new spring/summer 2018 campaign online and in stores on Wednesday.

    Many of the videos and photographs in it showed men holding or touching each other, as well as two men kissing.

    Some users online were offended, while others praised the campaign.

    Image copyright Suitsupply
    Image caption Some online mocked the outrage by saying they did not understand why somebody would wear a suit around a pool

    The adverts have gone on display in Suitsupply’s 91 stores across 22 countries, as well as the company’s Twitter, Facebook and Instagram accounts.

    Many people praised the company’s decision to put the spotlight on male couples.

    However, not everyone was in agreement. The company has received multiple, critical responses on social media for putting homosexual imagery in its adverts.

    NRC Handelsblad, a Dutch newspaper, reported on Wednesday evening that the company has lost more than 10,000 followers on its Instagram profile after the publication of the adverts.

    You might also like:

    Before launching the campaign, Fokke de Jong, the founder and chief executive of the brand, said: “The attraction between people is an important part of fashion advertising.

    “A campaign featuring the attraction between men was long overdue and particularly relevant for our brand.”

    De Jong admitted that the company might receive criticism.

    “We do believe there is potential for negative impact, especially in countries where we have a significant presence, that are known for contrasting viewpoints.”

    Image copyright Jupiterimages

    It’s not the first time Suitsupply has made headlines with their adverts. In 2016 the company was heavily criticised for “sexist” adverts of men playing around on giant, half-dressed women.

    Last year, Suitsupply’s sister company Suistudio launched an advertising campaign showing powerful women using faceless naked men as props.

    In April 2010, Suitsupply was told to remove their “erotic” posters from their display windows in a west London shopping centre.

    View the original article:

    In the same category are

    Apple fined for misleading customers in Australia Image copyright AFP Image caption Customers were refused phone repairs in breach of Australian law An Australian court has fined Apple A$9m (£5m;$...
    Trump threatens additional $200bn in tariffs on China Image copyright AFP US President Donald Trump has threatened to impose tariffs on an additional $200bn (£151bn) of Chinese goods in a growing trade ...
    Cannabis war ‘comprehensively lost’, says William Hague Image copyright Reuters Former Conservative leader Lord Hague has called for a "decisive change" in the law on cannabis - suggesting that the Tories...
    XXXTentacion: Rapper’s volatile life made compelling music Image copyright Getty Images Image caption XXXTentacion (L) was gunned down after leaving a motorcycle dealership in Florida The life of US rapper...
    A battle to save Indonesia’s orang-utans A deep peatland forest in Indonesian Borneo is home to one of the world's largest remaining populations of endangered orang-utans, but as BBC Indone...
    ‘Ditch predicted grades’ from university admissions Image copyright Getty Images Universities in the UK should stop using predicted grades when people are applying for places, say lecturers and head t...

    Leave a comment

    Your email address will not be published. Required fields are marked *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.