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Fashion

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    True or False: You Can Wear All of These Colours to a Wedding

    Wedding season is upon us, and judging by the lunchtime conversations in our office, most of us have officially started the hunt for the perfect guest dress. Wedding guest dressing can be a minefield, and one of the areas that always causes much confusion is colour. The first rule that we think is never worth breaking (unless you've been specifically instructed otherwise) is wearing white or ivory. It's quite simply a no-no. And why wear it when this season's key dresses are in so many vibrant colours? Keep scrolling to see our guide for how to wear colour at your ... Read More

    55 Standout Pieces to Power Up Your Spring Wardrobe

    Jump for joy: Spring is finally here! After a few hit-and-go weeks, we’re going to hedge our bets and say it’s officially safe to relegate all those knits you’ve been sporting since October to the back of your wardrobe. Those spring looks have been a long time coming, and to mark the switch in weather, we’ve curated the ultimate new-season shopping list to inspire your next purchase.Naturally, we’re leaning towards zingy handbags to spice up otherwise-muted looks and open-toed shoes that just might mean you have to treat yourself to a pedicure (sorry). So join the movement and embrace bold ... Read More

    Rosie HW’s Boots and Jeans Combo Proves That Skinny Jeans Are Still Cool

    Skinny jeans are often declared 'over' within fashion circles, however we doubt that this jeans style is ever going to fall from grace as skinnys are still one of the top selling fits. Yesterday Rosie Huntington-Whitely proved that sometimes nothing beats a pair of blue skinny jeans, wearing her classic wash high-waisted skinnys tucked into a pair of ankle boots. Her jeans might be classics, but she made them look more relevant by pairing them with edgy cone-heel shaped boots which have a flare at the top, making them the perfect boot to tuck jeans inside.  Keep scrolling to see and shop ... Read More

    Behind Every Fashion Powerhouse Is a Great Assistant

    When you tell people you work in fashion, one of the first questions (after 'ooo what discounts do you have?' and 'so, is my outfit in fashion?') is usually a play on 'So is it actually like The Devil Wears Prada?' An Instagram account @fashionassistants shares assistants' very own 'get me the unpublished Harry Potter manuscript' stories, making it clear that Miranda Priestly isn't purely fiction. It's all too easy to overlook those making meeting requests and doing the morning coffee runs, but behind every fashion powerhouse is a great assistant. It's extremely powerful to have a platform to shine a light on ... Read More

    31 of the Hardest-to-Pronounce Fashion Brands

    What do you do when someone asks you how to pronounce a tricky fashion brand name? Pretend you didn't hear them? Mumble something in the vain hope that it's marginally correct? Or just run away? If any of those things have happened to you in the past, then we're here to tell you that after today that will be no more. No longer will you say the likes of Balmain, Christian Louboutin and Vetements wrong.Why? Because we've got a handy guide. Taking 31 of the toughest-to-pronounce fashion brand names, we've given you a rundown of how to say each one ... Read More

    The £26 Zara Sandals the Fashion Crowd Has Just Discovered

    This month's early on-set summer has sent many into a sandal-related panic — from the SOS pedicure to the hunt for something that will last until September. There is one pair of Zara sandals however that we keep spotting on our Instagram feeds, and the design defies the £26 pricetag. Zara's crossover strap leather sliders in tan, blue and a bold red are elegant and expensive-looking, but the price means that if you want you could even buy all three. If you work in a sandal-friendly office in the summer these are a smart option that will truly work seven ... Read More

    How 51 Cool Girls Are Doing Spring Style All Over Europe

    As the mercury rises (okay, even a degree or two will do), so does our desire to step up the fashion game. Heavy winter coats are close to being archived (about bloody time), but jackets are still on hand because, well, it's not exactly the Costa del London out there. So when it's not entirely glacial and there's a chance of sunshine, we know you'll be feeling the same urgency to get going on the season's new trends in the most effortless way possible and head out for brunch/a drink/something cultural right away. That's why we trawled the Instagram feeds of our favourite European fashion ... Read More

    ASOS Curve: The Real Girl’s Guide to Shopping It Right

    ASOS is groundbreaking for many reasons. For starters, it revolutionised the way we shop for affordable pieces online. It’s also given us incredible access to more vintage and niche brands we might not have seen otherwise. Back in 2010, the brand launched its own plus-size range, Curve, amid demand for bigger sizes. While many competitors trotted out middle-of-the-range basics that inspired no one, ASOS knew its customers wanted more than that. As always, because there’s just so much good stuff on ASOS, it can be daunting trying to shop it no matter what size you are. Happily, we chatted with ... Read More

    Meghan Markle Just Wore the Dress Trend That Is Sweeping the Nation

    This weekend at every turn I saw another floral midi dress and it seems like Meghan Markle's approach to summer city dressing is no different. At an event for the Invictus Games in London on Saturday Meghan wore a green floral pleated midi dress by the go-to label for luxury dresses at a sharp price point, Self Portrait. This brand is known for its now signature sculpted lace dresses however this season it moved its aesthetic forward by reworking the classic tea dress. Meghan proved once again that she is going to have a more modern approach to traditional royal dressing, as ... Read More

    Forget the Ring: We’re Into Bridal Earrings, Necklaces and Bracelets Instead

    Something old, something new, something borrowed, something blue… If you’re on the hunt for that bit of newness for your big day, don’t overlook a piece of costume jewellery. Experimenting with more fashion-forward pieces is a great way to inject a shot of modernity into your bridal look while showing a bit of your personal style.If you’re someone who rocks statement earrings most days, why settle for tiny pearl studs on your big day? Meanwhile, if your dress is understated, an abstract necklace or a brooch loaded with pearls can add a memorable twist. Heirloom jewellery is wonderful to have, but ... Read More

    This Is How I’ll Clear Out My Wardrobe on the Weekend

    Me and my bursting closet.I have to caveat the following story by explaining that I am a completely spoilt b***h. I have SO many clothes and accessories due to my ten years of working in fashion, but I also have a walk-in wardrobe. Okay, I'm glad to get that admission out of the way. Whether or not you have the same Hoarders TV show-worthy amount of stuff, and irregardless of whether your closet is jumbo or teeny tiny, we all feel the same pang of being overwhelmed when a new season hits and everything you don't want to wear is still hanging ... Read More

    This Is How I’ll Clear Out My Wardrobe on the Weekend

    Me and my bursting closet.I have to caveat the following story by explaining that I am a completely spoilt b***h. I have SO many clothes and accessories due to my ten years of working in fashion, but I also have a walk-in wardrobe. Okay, I'm glad to get that admission out of the way. Whether or not you have the same Hoarders TV show-worthy amount of stuff, and irregardless of whether your closet is jumbo or teeny tiny, we all feel the same pang of being overwhelmed when a new season hits and everything you don't want to wear is still hanging ... Read More

    If You Want Affordable Midis You Won’t See Everywhere, This Is Where to Go

    This year, one dress has garnered me endless compliments every single time I've worn it, and the best thing is that it's one of those purchases I can feel really smug about. The dress in question is a sleeved, postbox-red dress with cute mini buttons down the front and a tie at the waist, and it was—wait for it—only £26 from New Look. Yep, New Look. So I'm going to let you in on a little shopping secret: If you love Reformation's vintage-inspired tea dresses, you should head over to this British high-street store now, because there are dozens of perfect ... Read More

    If You Love Lifting Up Other Women, This Is Where You Should be Shopping

    It is usually assumed that you need to choose between trends or sustainability, because the two of these things don't come hand in hand. In 2018 there are a number of brands challenging this notion, and none more so than East-London based Birdsong. The Hackney label creates T-shirts with slices of oranges and avocados across the boobs, and vinyl black jackets – items that make up a typical Dalston wardrobe. However Birdsong is serious about its accountability, and sticking to the promise 'no sweatshop and no photoshop.'"It’s estimated that 60 million women worldwide, aged 18-35 work in the garment industry ... Read More

    If You Love Lifting Up Other Women, This Is Where You Should be Shopping

    It is usually assumed that you need to choose between trends or sustainability, because the two of these things don't come hand in hand. In 2018 there are a number of brands challenging this notion, and none more so than East-London based Birdsong. The Hackney label creates T-shirts with slices of oranges and avocados across the boobs, and vinyl black jackets – items that make up a typical Dalston wardrobe. However Birdsong is serious about its accountability, and sticking to the promise 'no sweatshop and no photoshop.'"It’s estimated that 60 million women worldwide, aged 18-35 work in the garment industry ... Read More

    What London Girls Wore During This Week’s “Suddenly Summer” Weather

    London street style isn't a new phenomenon—the pavements of our capital city have long been dotted with photographers capturing the fashion zeitgeist, from i-D magazine's era-defining straight-ups in the 1980s through to documentary snaps of Carnaby Street's '60s mods and rockers. You'll even be able to dig up a Victorian-style snap here and there—even if the focus was probably on the automobiles and industry backdrop, we won't pass up any chance to see a bustle in action.Today you may be likely to find less of the extremely diverse underground tribes that this cultural hub has always been famed for, but there ... Read More

    Zero Cash, Hero Fash: 48 Under-£100 Shopping Picks We Rate

    Here at Who What Wear UK, we firmly believe that you don't need to part with serious cash to get your hands on a trend-led buy, and with the high street coming out on top right now—thank you, ASOS, Topshop, Mango and more—giving your wardrobe a quick refresh is easier (and cheaper) than ever. From Zara's checked dungarees to this season's must-have blazer to a pretty polka-dot midi dress and even a new-season handbag, nothing beats a relatively guilt-free midmonth purchase.Still looking for that all-important leopard midi? This is one of many topping our wish lists right now.Upgrade your basket ... Read More

    Everything You Need to Know About Buying an Indian Wedding Dress

    Before we tell you where to shop some of the best Indian wedding dresses, it's important to understand a bit about how to shop for them in the first place. If you've attended more than one wedding, you'll know nuptials can vary from couple to couple. Whether that's due to cultural, personal or religious differences, every wedding is unique. Some cultures opt for white wedding dresses, for example, while other cultures get a bit more colourful. I spoke to Sejal Kapadia Pocha, Flare magazine's social media editor, about her Hindu wedding, and she told me everything you'd ever need to ... Read More
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