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    The Power of the Shoefie: Why These Shots Are the Most Liked on Instagram

    You heard it here first: The shoefie has made a comeback. If you merely glance over your favourite influencers' Insta feeds, I bet there's at least a shoefie (or five) to get you tapping that heart button. I spoke to Who What Wear's associate social media editor, Isabel Mundigo-Moore, who told me that our top-performing images on Instagram are consistently shoefies—evidently we love liking them as much as we love taking them.Adding to my theory, Isabel recently attended a talk given by the original shoefie queen, Eva Chen. Chen, director of fashion partnerships at Instagram, has over 800k followers, and ... Read More

    50 Street Style Shots for All the Dress Lovers Out There

    Here at Who What Wear, we love dresses. From the best on the high street to the ones that are perfect for a wedding guest, as well as ones to wear for your big day, we've spent many an hour hunting down the chicest frocks. If you're an avid reader, you'll also know that we love street style. So what better way than to celebrate two of our great fashion loves than combining them? Over the course of New York Fashion Week and London Fashion Week, we've spotted plenty of midis, maxis and minis that have been styled in fun, adventurous and classic ways ... Read More

    The 8 Items That Will Help You Look a Little More Audrey Hepburn Every Day

    We've long considered the late great film star Audrey Hepburn one of our greatest style icons. And her son Sean Ferrer told U.S. Vogue that tweens and teens now make up 50% of her fanbase, proving her style is truly timeless. "People have always talked about her grace [and wondered], What was the secret of her elegance? What was her system? What was her style?" he said, and these are questions he's planning on answering in a book about her style, which will be released in 2018. However if you can't wait to find out the answers, we're bringing you ... Read More

    Proof the A-List Are the True Pros at Dressing If You’re Short

    Hands up if you're constantly referred to as 'petite', 'little', or even 'vertically challenged'. I have, over the years, been called all three and it never stops being slightly annoying. I know I'm a little shorter at 5' 3" but I'm totally OK with it. However, there are scenarios when it pays to know how to look a little taller. I can't change my actual height but there are dressing tricks that help to give you more confidence, even when surrounded by people who are six foot. Whether you want to feel empowered at work, grownup on a night out, or just feel ... Read More

    This Coat Trend Is Easily One of the Biggest Trends at Fashion Week

    Merely glance over the best street style looks from Copenhagen Fashion Week, New York Fashion Week, and London Fashion Week, and you'll notice one key trend: Everyone is wearing a checked coat of sorts. Already it looks like this is the most popular outerwear trend for winter 2018. While the print has been on our blazers for some time, it's now all over wintery jackets. Call it the Burberry effect, after the brand resurrected its iconic checks for its spring 2018 show, but it's not just the British fashion house's colours being worn. From red and black to pink to ... Read More

    Run, Don’t Walk: These 20 High-Street Pieces Are About to Sell Out

    Welcome to Who What Wear UK’s High Street Week. Stay with us as our dedicated team uncovers the best that the world of affordable fashion has to offer. This is your edited guide to the essential intel behind S/S 18—don’t even consider shopping without us!First things first—what exact pieces do you need to rush to on the high street for the new season? We're getting down to business right away this week because we all know that key bargain buys wait for no one. So no tears over that missed opportunity for the Zara dress everyone will put onto eBay ... Read More

    No Doubt About It: Millie Bobby Brown Will Be Your Next Style Obsession

    Unless you've been hiding under a rock or (or in soundproof underground room without a Wi-Fi connection), there's no way that you escaped the news about Stranger Things. The sci-fi Netflix show has been one of the biggest series in recent history and has made stars of all the young actors who appear in it—especially Millie Bobby Brown, who plays the role of Eleven. While everyone has been preoccupied with Eleven's onscreen look (the character was one of the most popular Halloween costumes for 2016 and 2017), right now we're all about the actress's personal style.Style Notes: Any self-respecting fashion lover ... Read More

    Shop the 11 Pieces That Every Street Style Photographer Is Snapping

    Fashion month always has one dangerous side effect—it makes us want to shop. And we're not just talking about the clothes on the catwalk, as the street style set is usually the group that determines whether items will become cult pieces or not. London Fashion Week is now in full swing, and a few items have already emerged as the stars of the month. There's Staud's new It bag and the yellow midi dress that we've seen again and again. But there are also some high-street winners too, including a Gap coat, H&M suit and & Other Stories jacket. Keep scrolling through the gallery ... Read More

    Burberry’s LGBTQ+ Message Has Put Queer Fashion on the Map for Good

    A young Kate Moss, in a Burberry slip-dress, getting married to some bloke in Burberry.Our understanding of gender and sexuality has come far since the spring 2000 Burberry ad campaign, both in and out of fashion. Shortly after its release, Christopher Bailey, a young gay man, joined the company, and he soon rose to its helm, transforming a business that was burdened with a negative reputation of ubiquity into a go-to genteel purveyor of heritage items sought after in every corner of the luxury world. Often understated and always precise, Bailey promoted good old-fashioned prestige and tradition, establishing the name as ... Read More

    10 Big Trends We Bet You Wore in 2008

    Remember 2008? It was a momentous year for pop culture, giving us Katy Perry and the first Twilight movie. But when it came to fashion, we were blessed (?) with items we probably want to forget. Although we couldn't even do that as Facebook had become ubiquitous by that point and tagging pictures became mandatory. Totally impractical accessories were at their peak in 2008. Case in point: fabric headbands worn across the forehead. Big hair was a big trend, so these helped scrunch hair into an even more voluminous state around the crown. However, they also left an unfortunate tension mark above ... Read More

    Everyone at Fashion Week Is Instagramming This Bag Brand

    What did we do at fashion week before Instagram? It's the easiest way to see what everyone else is doing before, during, and after the shows. It also gives us behind-the-scenes access to designers and celebs we might not have been able to before. We can spy fashion trends and get outfit ideas from it too. In short, Instagram is the best way to follow fashion week, other than right here on Who What Wear, of course. During London Fashion Week so far, we've spotted the bag everyone is snapping, some great front row shots, and the likes of Alexa Chung travelling to ... Read More

    Take That, “Ugly” Sneakers: Pretty Pastel Trainers Are Having Their Moment

    Call it an extension of Millennial Pink, but pastels are having a moment. From Victoria Beckham wearing lilac shoes to J.W.Anderson's Loewe S/S 18 collection that was full of periwinkle, we just know that this coming season we'll be seeing this delicate colour palette everywhere. And nowhere, it seems, can we see it happening more quickly than on our feet. That's right: Pastel sneakers have arrived. While we might not be ready to embrace the colours fully into our still very wintry wardrobes, pastel shoes can be incorporated rather easily. A mere glance around at our favourite high-street and luxury ... Read More

    Take a Break: Enjoy the 20 Most Epic Spice Girls Style Moments

    Once upon a time, the Spice Girls were my everything: I was a member of Spice Girls official fan club and bought countless Spice Girls–related merchandise (the Impulse can was a particular high point). I collated folders and folders of Spice Girls coverage for goodness knows what reason (early journalistic skills, perhaps?), and posters of the famous five plastered my walls. Their music made up the sounds of my childhood to the point where I even recorded a video homage of "Wannabe" with my friends as we walked backwards through her house in bubble platforms and lycra flares. Mel B ... Read More

    Embarrassing Question Time: Just How Do You Actually Look Cool?

    There are certain girls (like sisters Cipriana Quann and TK Wonder, pictured above) that always leave me in awe of their innate coolness. It happens with Phoebe Philo. Chloé Sevigny. Solange Knowles. Debbie Harry. Kate Moss. Joan Didion. And a whole lot of French women. How do they do it? Where does it come from? Can it be achieved with clever clothing choices alone, or are some people just born cool while the rest of us are doomed to a life of mediocrity?The fact is that coolness is ephemeral, hard to define using any other words and definitely comes from ... Read More

    30% of Brides Are Requesting This Revealing Wedding Dress Trend

    Naked wedding dresses. Yep. It's a thing. Now, we're not talking going completely starkers for your big day, but some recent data from one of the biggest wedding dress brands around has revealed something very interesting about this trend. Grace Loves Lace has found that the nude wedding dress is gaining in popularity. According to the Australian label, it's seen an uplift in brides "venturing outside the traditional matching of lining to lace, and going for the nude tone by over 30% in the last 12 months."Founder Megan Ziems says that the reason brides are being more adventurous is because they've transformed ... Read More

    The 6 Things Fashion Buyers Think You Should Be Investing in for Spring

    Sales are finally over and the new spring 2018 collections are now flooding new-in sections. We get it—all these shiny new things can be a little overwhelming. To give you some intel on the items that are really worth paying attention to, we turned to those who know how we shop better than we do: fashion buyers. The experts from Net-a-Porter, and more have told us the shoes, bags and key pieces they're throwing everything behind this season. Scroll to see—and shop—the cult items you'll see in every street style gallery this month."The basket bag was a huge hit ... Read More

    9 Cher Horowitz Quotes That You Could Totally Use in 2018

    Where were you when you saw Clueless for the first time? My mum thought it was a little too mature for me when I was 12 (she was probably right), so of course I watched it at my best friend's house. After watching it, I became obsessed with saying "as if!" and "totally buggin'" in an attempt to sound like Cher Horowitz. But the biggest influence Clueless had on my life (other than on my vocabulary) was on my wardrobe. I immediately wanted to wear a plaid skirt (alas, that never happened), heart-adorned T-shirts (I got one from Miss Selfridge) ... Read More

    I Haven’t Got Pierced Ears, But I Promise These Clip-Ons Are Just as Good

    I don't know what happened, but I stopped wearing earrings in my pierced ears a while ago. This now means I have two problems: 1) I can no longer wear earrings as the holes have closed up, and 2) I'm missing out on the bold Pat Butcher–esque earring trend. Thankfully the solution was hiding in my nan's jewellery box all along: clip-on earrings. But don't fear the thought of wearing outdated pieces of jewellery: There are some incredible earrings available that range from the contemporary to vintage.What I'm saying is that you don't have to have pierced ears to add ... Read More