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    The £26 Zara Bag Is Suddenly All Over Our Instagram Feeds

    Zara has a habit of creating cult items. The latest piece from the high street store that's been adopted by the fashion crowd? A £26 mini bag that ticks off many of the biggest handbag trends. It's wicker, it has a beaded strap and it's so tiny that it just about fits a card and a credit card in it, meaning it is three of this summer's It-bag trends in one. The bag is from the new collection, but it's already been picked up by the fashion crowd. Aberdeen-based influencer Ada Oguntodu has been wearing hers with a checked blazer, ... Read More

    We’re Calling It: This Throwback Boot Trend Is About to Take Off

    Since autumn is almost here and summer weather is finally on its way out, we’re looking ahead to all the newness dropping into stores right now. First on our new-season shopping list? Slouchy boots. Said to be the new style set to knock sock boots off the top spot, the super-slouchy shape comes in every height, colour, fabric and print, and feels like it's stepped straight out of the '80s.White boots are still big news. Swap your kitten-heel pair for something super soft with a buckle.Ideal if you're looking for an everyday pair.This is your after-dark option.Is it weird that we want to ... Read More

    The 4 Zara Items Everyone Will Want to Buy This Month

    As you likely know, every year there are certain Zara items that become extremely popular. In fact, some pieces even earn dedicated Instagram accounts and rack up waiting lists. So what is destined to be 2018's equivalent to the popular Zara kimono? The "Trending Now" section of the retailer's website is always a good indication of what's selling that month, and the trends ahead are clear front-runners for spring summer 2018. Here we break down the trends that Zara is really into this year—from snakeskin print to leading colour for autumn. Keep scrolling to see (and shop) the best Zara ... Read More

    How Women at the Second-Fastest-Growing Company in the UK Dress for Work

    When you walk into the Bloom and Wild offices in Vauxhall, there’s no formal reception, but an open space that feels like a ‘front room’ — shelves are stuffed with a random assortment of jars and pastel vases, there are dozens of sunflowers in the sink, there’s a notice board covered with thank you cards and an impressive supply of Freddos. Despite the seemingly relaxed set-up, this is a company that grew 13,818% from 2015 to 2017 and is classed as the second fastest growing company in the UK, according to Deloitte. The digital florist Bloom and Wild has doubled its revenue ... Read More Just Quietly Launched the Most Epic Sale on Holiday Clothes

    August can be an infuriating time to buy a bikini. It's easier to buy a teddy-bear coat than a swimsuit right now, as many shops have cleared out their vacation sections earlier in the summer. If you're going away later in the year or are panic-buying for the August bank holiday weekend, then we've got some good news: just launched an epic vacation sale with pieces up to 70% off. There are so many sundresses are whole office is into from Staud, Mara Hoffman, Dodo Bar Or and more. There are also plenty of swimsuits that are worth investing ... Read More

    I Just Tried On the Black Skinny Jeans That Keep Selling Out

    There's nothing that quite says "buy me now" like an item of clothing that sells out within 24 hours of release. Case in point: J Brand x Stephanie Shepherd's Little Black Jeans, which launched in back in June and, within 19 hours, saw all stock snapped up by eager customers. Proving the timeless appeal of black skinny jeans, J Brand's sellout look was widely embraced by the fashion crowd and photographed on everyone from Aimee Song to Rosie Huntington-Whiteley. No wonder the style didn't stick around for long.Due to popular demand, the jeans have finally been restocked, so to celebrate, ... Read More

    My Not-So-Capsule Capsule Autumn Wardrobe Looks Like This

    Cancel your plans, clear your diary and stop spending money on flat whites: Autumn is coming, and I'm stupidly excited about shopping for it. It's my favourite season, and if you share my enthusiasm, I won't need to explain it. For those of you who wish for the heat wave to go on forever, can I persuade you by the fact that this is the time when you can wear all the best trends without covering them up with a coat or overheating from your styling efforts? It's when bare legs and sandals are an entirely viable and enjoyable combination—you ... Read More

    Gigi and Bella’s Mum Is the Hadid We’re Obsessed With Looking At

    Long before Gigi and Bella were gracing the runways, Yolanda Hadid was exercising her fashion chops in the '80s and '90s, working it from one high-energy photo shoot to the next. It's safe to say that the impossibly cool Hadid sisters got it from their mama.One thing we love about Yolanda, 54, is her dedication to looking impeccably polished, even on her daily coffee run. She's often spotted with the latest It bag, and you can be sure you'll have shade envy when scrolling through these photos.There's no denying she's on the pulse of the latest trends, but she remains ... Read More

    Rosie Huntington-Whiteley Just Wore The Ultimate Nice Top and Jeans Combo

    A ‘nice top and jeans’ has become an institution in the wardrobe of most twenty and thirty-something women. It’s a combo that caters to a number of tricky sartorial situations, whether it’s date nights, Friday night cocktails or a low-key night out. If Rosie Huntington-Whiteley’s latest look if anything to go by, it’s clear that celebs aren’t immune to the allure of the look either. The model-turned-entrepreneur stepped out in a winning ensemble that comprised of high-waisted skinny jeans, a pair of nude strappy sandals, a Dior saddle bag (natch) and the most beautiful white blouse we’ve ever seen. Coming in a silky fabric with voluminous sleeves ... Read More

    Frida Kahlo’s Style Is Present in So Many Mainstream Stores Right Now

    We doubt there has been or will ever be a female artist with a more distinctive and enduring personal style than Frida Khalo. Her trademarks are instantly recognisable—the flowered headbands and plaits, floral blouses, unique jewellery and boldly patterned or embroidered dresses. So much so in fact, that the V&A has dedicated an entire exhibition to explore how this significant artist fashioned her identity.Frida Kahlo: Making Her Self Up (which will run until November 2018) is displaying Frida’s clothes and intimate possessions to offer a fresh perspective on her compelling (and stylish) life.Frida may have been born in 1907, but ... Read More

    I Don’t Even Care That Everyone Else Owns the Same (Amazing) Dress as Me

    If you'd have asked me a few years ago how I felt about wearing the same recognisable thing as someone else, I'd recoil in horror: I was always determined to blaze my own (normally vintage) trail and hated the thought of a "same dress disaster." But maybe that's because it was touted as a "same dress disaster" in the first place: Don't you think it feels less important these days? And I'm thankful for that because my latest favourite frock—a super-comfy, super-slinky, super-statement green midi—is being worn by so many other fashion industry girls I know, and I literally don't ... Read More

    43 Free Things to Do When You’re Bored of Your Style

    We'd be surprised to find anyone who hasn't, from time to time, felt less than enthusiastic about the contents of their closets. Our outfits can feel repetitive, and our daily uniforms can feel uninspired. Often the first solution that comes to mind is to shop. However, while we're all for making smart, exciting purchases, we believe real style magic happens when things are a bit thriftier.With this in mind, we came up with a slew of different ways—43 to be exact—to combat fashion boredom and shake up our routines. These methods can be as simple as reorganising your closet, watching ... Read More

    Topshop’s Cult Polka-Dot Dress Just Got Even Better

    The high street has been invaded by polka-dot prints. Last winter you'd be forgiven for thinking that the dotty obsession would be settling down, but this year, a polka-dot Topshop dress caused what we can only describe as fashion panic. It's a silky white dress with a V-neck front and back made of two clashing polka-dot prints.With mixed prints, ruffles and a "how do I wear a bra with that?" neckline, it might sound like a tricky purchase, but somehow, it works perfectly. The dress has been re-stocked at least four times now, and each time has sold out as ... Read More

    Alexa Chung’s £0 Styling Trick Makes You Feel Ready for the New Season

    Alexa Chung has been a huge style crush of ours since her T4 presenting days. Now with a successful fashion label of her own and star-studded entourage, she continues to deliver outfits that epitomise London It-girl cool. This weekend, she posted an Instagram picture that got us seriously excited about the season ahead. Wearing one of her own brand slogan tees, Alexa proceeded to drape a ribbed green jumper over her shoulders in a nonchalant fashion. The styling trick was so simple yet so chic. It's a preppy look that she has championed before, of course, with everything from tuxedo ... Read More

    16 High-Street Pieces Everyone Wants Right Now, According to Instagram

    There are certain high-street pieces that end up all over Instagram and inevitably sell out in days. This season, there are already several under-£200 pieces creating a buzz in fashion circles—from a & Other Stories maxi dress to a pair of shorts our editors can't stop talking about. To help you get a head start on your high-street shopping, we've put together a list of pieces influencers are loving right now that you can buy at Topshop, Mango and more. We're especially impressed with & Other Stories at the moment, as half of the pieces we're about to talk about ... Read More

    17 Cult Designer Pieces You Can Buy For Under £350

    One of the best pieces of style advice we've ever been given is always shop quality over quantity. It's a no-brainer really: buy one really well made piece that will last season after season and make your money back with cost-per-wear. The only trouble is, not all of us can afford to 'invest' in pieces that set us back thousands of pounds. It's a bit of a catch 22. Luckily, many designers have caught onto the fact that a large swathe of their customer base (often those in their twenties) are wanting a piece of the action without having to sell all their earthly possessions. Whether ... Read More

    6 Autumn Outfit Ideas You Can Try Now Without Melting

    New-in sections have now been taken over by coats, ankle boots and cosy knitwear, and even though we aren't quite ready to say goodbye to this summer, we are ready to say hello to our new season wardrobes. But you don't have to wait for the temperatures to plunge to wear some of next season's key pieces—we've spotted six autumn-ready outfits you can wear in August that won't make you melt. Keep scrolling to see and shop six of our favourite late summer–friendly outfits.Style Notes: Monikh's Topshop utility trousers are a cool alternative to jeans for September, and they look amazing with ... Read More

    From £30 to £885, These New-In Shoes Are All Approved by Me

    As someone who is in between clothes sizes and has an irritatingly not-right-for-any-store kind of curvy, petite figure, it's probably no surprise that my biggest vice is shoes. I'm scared to count how many I actually own, but I think around the 300 mark wouldn't be an entirely OTT estimate. What's more important than the number, though (back me up here), is the fact that I get lots of wear out of almost all of the footwear I have bought over the years. I religiously get new pieces seen to by a cobbler (key to getting rubber soles put into leather soles for ... Read More