Google to let publishers charge users for ad-blockers


internet cafe usersImage copyright Getty Images

Google will let publishers ask people who use ad-blockers to either enable advertising or make a payment to view content without ads.

“Funding Choices” will roll out first in North America, UK, Germany, Australia and New Zealand, Google said in a blog.

Google is also working on an ad-blocker of its own, which will function in its Chrome browser.

That will block specific adverts that do not meet Google’s standards.

Ad blocking programs are designed to protect consumers from intrusive web ads that slow down browsers and vacuum up personal data.

Ad-blockers take “a big toll” on publishers and producers who rely on advertising revenue, said Sridhar Ramaswamy, Google’s senior vice-president in Ads and Commerce.

“We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising,” he wrote.

Google is part of the Coalition for Better Ads, a group which also includes News Corp, Facebook and Unilever, and is dedicated to “improving users’ experience” of online advertising.

Recent figures from the Internet Advertising Bureau (IAB) suggested that 22% of UK adults use an ad-blocking service online.

View the original article: http://www.bbc.co.uk/news/technology-40132519

In 2016 the service Ad Blocker Plus claimed to have more than 100 million active users worldwide.

In the same category are

Royal baby: William and Catherine’s third child due in April Media playback is unsupported on your device Media captionThe Duchess of Cambridge and Paddington danced on MondayThe Duke and Duchess of Cambridge'...
Mike Samwell death: Stolen car ‘driven backwards and forwards’ over victim Image copyright GMP Image caption Former submarine officer Mr Samwell died in hospital from his injuries on 23 April An ex-Royal Navy officer was ...
Kent fire service’s Dirty Dancing parody is a hit Media playback is unsupported on your device Media captionKent firefighters in Dirty Dancing parodyA fire safety video featuring a Dirty Dancing-ins...
Elderly couple robbed in ‘Ophelia scam’ Image copyright Google Thieves stole a "substantial quantity of cash" from an elderly couple's home by pretending to be police officers. The two thi...
Syria war: US-backed forces ‘fully control’ Raqqa Image copyright AFP Image caption The official declaration that Raqqa has been "liberated" is expected soon A US-backed alliance of Syrian Kurdish...
Ghost of boy ‘seen at Bolsover Castle in Derbyshire’ Image copyright English Heritage Trust/PA Image caption English Heritage staff said they saw a ghost of a little boy at Bolsover Castle A castle w...

Dont forget to “Like” us on Facebook


Need something to share, visit our sister site for the

‘News in the last 30 days”

in a clear concise package ….

 

If you are an artist or interested in art, visit our art website and read about todays artscene and browse some of our artist profiles

 

Comment on this story