Snapchat pulls ‘awful’ Chris Brown and Rihanna advert

Latest news

    Chris Brown and RihannaImage copyright Getty Images

    Snapchat has removed an advert from its platform that it says “makes light of domestic violence”.

    The advert, which is for a game, asks users if they would “rather slap Rihanna or punch Chris Brown”.

    It appears to reference Chris Brown’s conviction for assaulting Rihanna in his car in 2009 while they were dating.

    Snap told Newsbeat the advert, which was only published in the US, was published “in error” and had been removed immediately.

    Ads on the social media platform are subject to a review process, while it also has a list of banned content.

    Snap said: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware.”

    “We are sorry that this happened,” it added.

    American activist Brittany Packnett picked up on a tweet from Royce Mann, which called the ad “tone deaf”.

    The daughter of former presidential candidate Hillary Clinton, Chelsea, said the advert being approved was “awful”.

    Other Twitter users have called it “disgusting” and “disrespectful”.

    Snap’s advertising policy is outlined on its website and includes information on its review procedure.

    “All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason.

    “We also reserve the right to request modifications to any ad, and to require factual substantiation for any claim made in an ad,” it says.

    There is also a list of banned content, including “shocking, sensational, or disrespectful content”.

    The controversy comes as Snapchat deals with a drop in value following Kylie Jenner announcing she is “sooo over” the app.

    The new update, which has not been received well, has made adverts more prominent by placing them in between stories.

    Newsbeat is seeking comment from Would You Rather?

    Follow Newsbeat on Instagram, Facebook and Twitter.

    View the original article: http://www.bbc.co.uk/news/newsbeat-43385187

    Listen to Newsbeat live at 12:45 and 17:45 every weekday on BBC Radio 1 and 1Xtra – if you miss us you can listen back here.

    In the same category are

    Virgin Money bought by CYBG for £1.7bn Image copyright PA The owner of Clydesdale Bank and Yorkshire Bank, CYBG, has agreed to buy Virgin Money for £1.7bn.CYBG said the new firm would be ...
    Royal wedding 2018: Meghan’s dad regrets not walking her down the aisle Media playback is unsupported on your device Media captionWatch highlights of Meghan and Harry's big dayThe Duchess of Sussex's father, Thomas Markl...
    News Daily: NHS cash questions and Melania Trump speaks out Hello. Here's your morning briefing:'Spend it well' Image copyright PA More money is coming for the NHS in England - £20bn a year by 2023, according ...
    Defence spend rise urged over Russian threat Image copyright PA The UK's armed forces need increased funding in order to meet threats from states including Russia, MPs have said.The Commons Def...
    Child prisoners ‘held in solitary confinement’ Media playback is unsupported on your device Media captionSheena Evelyn says her son was placed into solitary confinement, describing it as "inhuman...
    Children in ‘inhumane solitary confinement’ At least 40 children have been held in solitary confinement in young offenders institutions in the past year, the Victoria Derbyshire show has been to...