The best Black Friday tips and tricks: how to find the best offers and promotions


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In the last three years, Black Friday has become an unstoppable retail phenomenon. It used to be something that Britons watched on TV news at the end of November as crazed US consumers boshed each other on the head in order to get at a limited supply of cheap supermarket TVs.

But today it’s the biggest shopping day of the year across the world, including in the UK where it has taken off spectacularly.

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Black Friday this year is all set to become the biggest day of global spending the world has ever seen. It has fundamentally changed the Q4 retail scene in the UK in the space of three years. But what is really interesting about Black Friday is the way it evolves into something new each year.

In 2016 it’s shaping up to be rather different compared to Black Friday in 2015 or 2014 and you’ll need to know the details if you’re going to bag the best deals.


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Black Friday: what you need to know

Black Friday 2014 was the year it really took off in the UK and it took everyone a bit by surprise, even the big retailers who had to scramble at the last minute to arrange promotions and offers.

Amazon is largely credited as having imported Black Friday to the UK from the US but the 2014 Black Friday explosion happened largely by accident due to a mix of different retailers like John Lewis and Currys coming on board at the same time along with some very prominent TV advertising that got the UK public interested.

The hot deals on games consoles, TVs and laptops ensued and many retailers ended up making a loss as they were forced to panic-discount items they had planned to sell at higher prices.

This led through to Black Friday 2015 for which everyone was of course a lot more prepared. Amazon, John Lewis, Argos, Tesco direct and Currys all competed against each other to offer the best deals and the big winners were us as consumers.

“This year Black Friday falls on November 25 – get up early to find the best deals”

There were amazingly cheap deals available on PS4, Xbox One, laptops, 4K TVs and much more. Retail sites crashed all over the place under the massive demand and again retailers were forced to aggressively discount items at a time of year they’d normally be selling lots of products at higher prices. Needless to say, Black Friday is not very popular with the big online retailers.

The upshot for Black Friday this year is that the big names in online retail are better prepared than ever before. And while the Black Friday juggernaut is undoubtedly unstoppable, it certainly seems so far that a more conservative approach is being taken by pretty much all of the big players.

That means that, yes, there are already some great deals out there on consoles, TVs and laptops. But they’re not quite so hot or as numerous as at this stage last year. And TechRadar is hearing that the mega deals of 2015 will be rarer this year, particularly on laptops and smartphones. And so, on Black Friday itself you’ll probably need to be quick off the mark to grab the very best deals.

Why you’ll need to be quick off the mark this year:

There is actually some evidence so far that maybe the Black Friday phenomenon has peaked already in the US and that it could soon be over in the UK as well. Adam Simon at market analysts CONTEXT told TechRadar:

“What we’re hearing from our US colleagues is that the increased level of promotions that are taking place in the US throughout the year mean that people are not anticipating a very big increase in Black Friday this year at the moment,” says Simon.

“However, I personally don’t think that Black Friday has peaked in the UK or in Europe, I don’t think it has. There is still excitement about it and there are still people who are gearing up for it so I think it will be big. But it is quite interesting to see that quite a lot of information coming in from the United States is saying that this is not as exciting as it used to be

“Just looking at the very narrow angle of distribution into UK retail which is a kind of a bellwether of “you know what, we didn’t order something but we need to go and get something from distributors in order to build up our inventory” we’re not seeing it come through, it’s not happening yet so there is a story there.”

Anecdotally, TechRadar detects that the likes of John Lewis and Amazon are taking a much more cautious route into Black Friday this year. So if there’s anything on your ‘must have’ list, you should be getting up early on Black Friday on November 25 in order to avoid disappointment.

As you’d expect, TechRadar will be listing all of the best Black Friday offers in every category so check in with us on the day and we’ll point you towards the biggest discounts!

 Black Friday: the best prices on the best gear

TechRadar Deals Homepage
Keep up to date with all of the best prices on all of the best tech products with TechRadar deals.

The best Amazon Black Friday deals 2016
We’re listing all of the best Black Friday offers at Amazon UK which has already started discounting new products every day. 

The best Currys PC World Black Friday deals 2016
If you’re after a cheap laptop or anything else from Currys or PC world, we’re listing all of the best offers right here! 

The best iPhone 7 deals for Black Friday 2016
The iPhone 7 is the world’s best selling smartphone and there are already a whole load of Black Friday deals to be had. 

The best Argos Black Friday offers 2016
When Argos goes live with its Black Friday landing page we’ll be listing all of the best Argos deals right here.

The best John Lewis Black Friday offers
John Lewis is price matching Currys already, but when it launches its Black Friday offers we’ll list the best ones here.

The best Tesco Direct Black Friday offers 2016
TechRadar will be listing all of the best PS4 and Xbox One deals from Tesco Direct as well as laptops and TV offers!

The best Black Friday SIM only deals
This year SIM only has become a more popular option and so there are lots of competive offers out there for Black Friday

The best Black Friday PS4 offers
Check out our PS4 page for all of the cheapest offers on PS4 consoles as well as the best bundle deals.

The best Black Friday Xbox One offers
We’re of course also listing all of the best Xbox One deals and bundles so you can get the cheapest prices!

The best Black Friday laptop offers
We keep a constantly up to date list of all the best laptop deals so check out this page if you’re looking for a laptop bargain.

The best Black Friday TV deals
We’re listing all of the best TV offers in the lead up to Black Friday so you can always find the best prices!

The best Black Friday iPad offers
If you’re after the cheapest possible price on an iPad this Black Friday, this is where you need to look!

More on this year's Black Friday

This year Black Friday will almost certainly be the biggest day of online spending the world has ever seen, but just how much is spent will depend on a number of different factors.

That’s according to an insider at a major UK retailer who agreed to an interview with TechRadar on the grounds of maintaining anonymity.

“Black Friday is going to be bigger again this year than it was last year. But the truth is that no one really knows what’s going to happen as many of the big deals and promotions will be planned in advance, while some will only actually go live depending on what everyone else is doing. And no one retailer that knows what its doing is likely to speak about its exact plans in advance”

“Black Friday 2016 will be the biggest day of spending the world has ever seen”

That essentially means that the strength of the deals will depend on someone ‘going first’. For example, if Argos launches a £150 PS4 deal, GAME, John Lewis and Amazon might have a similar deal ready to go just in case. Or else they’ll be ready to react with something else. If no one lights the blue touch paper, the deal might never happen.

This cat and mouse retail strategy was last seen in action as recently as Amazon Prime Day earlier this year. Amazon did really rather well on Prime Day, funnily enough. But what did John Lewis, Currys, Argos and Tesco Direct et al get up to?

Well the answer is not much at all actually. They all had sales signage up on their sites and they all made noises in advance about launching promotions of their own to compete. But in the end there was very little extra discounting done on Prime Day from anyone other than Amazon. What actually happened was that they were all waiting for someone else to jump… but no one did.

 So could this happen on Black Friday this year?

“It’s more likely that Black Friday will be the opposite – it’s more likely that the good deals will make their way online than not,” says our source in retail. “But all retailers will have tiers according to how aggressive they want to be. And we’ll be as reactive as we are proactive. What I can guarantee is that there will be some very big discounts across the board and people are going to spend a lot of money, but you probably won’t hear many retailers talk about Black Friday in advance because it’s no secret that we wish it didn’t exist and we’d rather people spent their money beforehand.”

One product category that went into a deals frenzy in November last year was mobile phones. The market went into overdrive with several million phones selling in the period due to some highly attractive discounts on SIM free phones as well as contract deals on the iPhone 6S and Samsung Galaxy S6 Edge from the likes of Mobiles.co.uk.

“Black Friday 2015 was the biggest trading day in Carphone Warehouse history,” said a spokesman from CPW, very much on the record. “Black Friday continues to make its mark in the industry calendar, awareness of the event is at an all-time high and it’s growing every year.  Last year handset sales were up nearly 30% through Carphone Warehouse. Online traffic was up over 290% and orders coming through on Black Friday were up by over 380% when compared with an average Friday in November. 

“Whilst sales of post pay see an increase on Black Friday it’s our SIM Free deals that saw the biggest increase, over 182%. Handsets currently performing strongly include the all new iPhone 7, the Samsung Galaxy S7 has been a strong seller all year and the new Sony Xperia XZ is also catching our customers attention.”

Thanks to Carphone for at least going on the record with that, but as you can see even the UK’s biggest phone retailer is keeping its cards close to its chest as to its plans for Black Friday 2016.

Zavvi is going at Black Friday harder in 2016

TechRadar also spoke to Zavvi about its plans for Black Friday 2016. The megastore brand had a wildly successful Black Friday last year, with sales increasing by 561% on the year before and revenue from its website up an astonishing 469%.

“It certainly feels like retailers will start to extend the Black Friday sales period so that customers start purchasing at least the week before, instead of just waiting for the Black Friday sales,” said a spokesperson for the store. “However, it’s always going to be hard to now gain customers full attention in the period prior to Black Friday because the day has such a strong reputation.

“Zavvi’s buyers are working incredibly hard to secure marketing leading prices on consoles and bundles for Black Friday this year. This year we should again have some very aggressive market leading consoles. In addition, being a multi-category retailer we’ll also have prices and deals over a huge range of other products (DVD, Blu-ray, games, tech, merchandise, gifts, toys, subscription boxes) so it’s a great shop to check out for a broad range of other Black Friday products.”

What to expect on Black Friday 2016

Think cheapest ever PS4 deals and Xbox One prices, amazing prices on items like GoPro cameras and Google Chromecasts and of course – crazy iPhone 7 deals.

Analysts have already predicted that Black Friday 2016 will be the first ever £5 billion shopping week in the UK. So if you thought Black Friday was going to calm down again after two crazy years – think again.

“Black Friday is no longer about one single day, or week. Now it is an opportunity to create an ongoing experience that can help grow a retailer’s customer base and loyalty,” says John Beechen, Head of Managed Services at Salmon.

“Even those retailers who do not want to participate in Black Friday need to prepare themselves, as consumers will be in the mood to shop, so they are likely to see an increased uptake and conversion of sales even if they aren’t offering deals and discounts.”

Black Friday has been a big deal in America for decades, but it didn’t really take off in the UK until 2013, largely because the Walmart-owned ASDA chain went crazy for it.

But in 2015 ASDA decided not to take part – and firms that did, such as Tesco and Currys, found their shelves largely empty. After a blockbuster Black Friday 2014, many retailers found that Black Friday 2015 didn’t live up to their expectations – and many shoppers found that the bargains they found weren’t anywhere near as exciting as they’d hoped.

Has the Black Friday boom turned to bust already, or will Black Friday still be Gadget Christmas?

When and what is Black Friday?

Black Friday is the Friday immediately after Thanksgiving, so Black Friday 2016 will fall on the 25th of November.

It’s when the US holiday shopping season really kicks off, and it’s usually marked by “doorbuster” bargains that cause the kind of shopper misbehaviour that ends up on YouTube.

While it started as a US-only event the global reach of American companies – Amazon, Walmart and so on – has brought Black Friday and its doorbusters to shoppers worldwide.

These days Black Friday is largely an online event, with UK online sales up by 36% year on year to £1.1 billion on Black Friday 2015.

BT Expedite reports that UK retailers received 16.5% more orders over the Black Friday period in 2015 than they did in the same period in 2014, and revenues were up by 19%. However, it also noted that many retailers achieved sales boosts by making Black Friday last longer than a few days.

Amazon’s fortnight of deals was longer than most but spreading deals over a week rather than just Black Friday and the following Monday, Cyber Monday, was a key retail trend in 2015.

Are Black Friday deals bad for business?

For consumers, Black Friday is brilliant because it happens just before Christmas and crashes prices at the perfect time. For retailers, though, it’s more problematic: is it really wise to slash prices at the beginning of the busiest shopping period of the year?

Many retailers and retail analysts say that it isn’t wise at all. When marketing experts Verdict Retail analysed the effect of Black Friday and Cyber Monday 2014, they found that there was “no evidence that it stimulated demand”; by discounting their products, retailers sold stuff they would have sold anyway but for less money.

Consumer spending isn’t infinite, so if we splurge our Christmas cash on Black Friday bargains we won’t be back to buy more profitable things in December.

That’s led retailers such as UK shopping giant John Lewis to say “we’ve got to ask if it’s right to concentrate trade so much in that one period”, and other retailers such as Next and Jigsaw decided not to take part in Black Friday 2015.

Some analysts feel the event has distorted Christmas spending, pulling it forward at a time when retailers traditionally charged full prices.

James Miller, senior retail consultant at Experian Marketing Services, told the BBC that “there is little doubt Black Friday has dramatically changed the way people shop in the run-up to Christmas and has created an expectation of deep discounts that arguably did not exist before,” while a report by LCP Consulting found that nearly one-third of UK and US retailers believe that Black Friday is “unprofitable and unsustainable.”

Black Friday may be a big deal online, but it doesn’t seem to be very good for high street shopping.

Research by shopping analysts Springboard and Footfall reported falls in high street shopper numbers of 4.5% and 4.0% respectively.

The fall in footfall might also be due to the relatively restrained nature of Black Friday 2015, which didn’t have the panicky discounting that caused fisticuffs in shops the previous year; some shoppers may have stayed at home because the bargains weren’t big enough, while others may have been put off by the possibility of getting punched.

black friday chaos

Black Friday sales are usually marked by doorbuster bargains that cause the kind of shopper misbehaviour that ends up on YouTube

Black Friday 2016: the cost of missing out

ASDA may have brought Black Friday to the UK, but it decided not to take part in 2015. Instead, it planned to offer a more sensible discount programme over the Christmas shopping period.

The results? Like for like sales in the 13 weeks to January 1 were down 5.8%, the firm’s worst quarterly sales ever. ASDA said that roughly one third of that decline was due to its own discounts, and that 0.4% was due to not taking part in Black Friday. 0.4% doesn’t sound like much, but when your quarterly revenues are measured in billions it represents a large sum of money.

Even retailers that do take part in Black Friday can find themselves losing money. In 2014, many UK retailers’ websites experienced the equivalent of Denial of Service attacks as bargain-crazed browsers crashed their servers.

The same happened again in 2015, albeit on a lesser scale, with websites such as Tesco.com buckling under the demand. That’s an expensive problem, because if people can’t access your website they can’t buy anything.

John Lewis reported that on Black Friday it would be selling £45 million worth of goods via its website, so just one minute of downtime would cost it £75,000 in lost sales.

Black Friday 2016: what to expect

When you look at the retailers who don’t like Black Friday, they tend to have the same thing in common: they aren’t electronics and gadget businesses.

Those retailers generally had a brilliant Black Friday in 2015, and there’s no reason to think they won’t be offering door-busting bargains again in 2016. The discounts will be carefully planned and negotiated with suppliers in advance – retailers learned their lesson in 2014, when they lost a fortune slapping discount stickers on everything in sight – but they’ll still be there.

You’ll also see fewer websites falling over like fainting Victorians, because after a couple of years of experimentation the big retailers now have a better understanding of how Black Friday demand works – so they know that there’s a big surge of demand at midnight and another first thing in the morning, and can plan accordingly.

It’s not just the retailers that need to plan, though. We do too: like any big sales event we’ll see all kinds of exciting deals, but a bargain’s only a bargain if it’s something you actually want. Otherwise you’re just helping a shop shift surplus stock.

If you know what you want, know what it’s worth and are flexible on the details – so for example you want a TV with X features and a screen this big, but you don’t care whether it’s Samsung or Sony – then you’re perfectly placed to bag a Black Friday bargain on Black Friday 2016.

Black Friday 2016: a big year for mobile

Ecommerce consultancy firm Salmon has predicted that the majority of Black Friday week purchases will take place on mobile. This will not have escaped the attention of big retailers like Amazon, Best Buy and John Lewis in the UK. The upshot of this for general consumers is that you should find online retailers making it easier for you to transact on their sites via your mobile.

Where to find the best Black Friday UK deals in 2016:

Here’s our rundown of where you will find the best Black Friday deals throughout November this year and specifically on Friday 27th November itself.

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black friday deals 2015

TechRadar.com:

Last year, millions of people visited TechRadar’s Black Friday deals page where we rounded up all of the best deals from all of the most trusted retailers in the UK. This year, you’ll be pleased to hear, we’re doing it all over again! Throughout November we’ll bring you a constantly updated page with all of the hottest tech and games deals on the internet, from super cheap PS4 bargains to laptops, TVs, Chromecasts, iPads and anything else we can find. If it’s an amazing Black Friday deal, we’ll have it on TechRadar.com!

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tesco black friday logo

Tesco Direct:

Tesco Direct is building itself a good reputation as a destination for good prices on tech items online, although last year it, like ASDA, hit the news for the wrong reasons. Many of the best PS4 deals on Black Friday last year were available from this site so it’s almost a given that we’ll see the same again this year. Expect also excellent deals on ipads and tablets, Xbox Ones, HD TVs, 4K TVs, Blu-ray players, Google Chromecasts and plenty more including videogames, DVDs and Blu-ray discs.

Quick link: Tesco Direct Black Friday homepage

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argos black friday logo

Argos.co.uk:

If Black Friday 2015 is anything like last year, many of the best deals will be found at Argos. However, this is another retailer that warned against the sales frenzy of Black Friday in January – its excellent Black Friday deals in November ended up negatively impacting its sales over Christmas which might point to a more reserved offering in 2015. However, with a whole year to plan the word is that Argos will still be offering up a whole range of Black Friday deals in all its areas – last year we have amazing deals on TVs, great PS4 bundle deals and everything else from electric toothbrushes to Dyson vacuum cleaners at £149.99 and lots more.

Quick link: Argos Black Friday homepage

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amazon black friday logo

Amazon.co.uk:

In 2014, Black Friday was Amazon UK’s busiest day ever with about 64 products being sold every single second and you can count on the online retail supergiant being right in the thick of it in 2015 as well. Expect enticing sales discounts in practically every area, from tech and games to kitchenware, white goods, furniture, clothing and everything else.

If this year’s Prime Day is anything to go by, there will be more emphasis on lightning deals this year – deals which last just one day or even just a matter of hours before they either sell out or time out. That would mean that you’d need to be more on the ball to get the best deals out of Amazon this Black Friday, but while Prime Day was almost entirely lightning deals, Black Friday and indeed ‘Black November’ will certainly offer a lot more across the board. Last year’s best deals on Black Friday included PS4 and Xbox one bundles for up to £100 off, 5.1 home cinema systems for £105 and Kindle tablets for crazy cheap prices.

Quick link: Amazon Black Friday homepage

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currys black friday logo

Currys.co.uk:

In 2014, Currys introduced a controversial queuing system that had online visitors waiting up to 30 minutes to even access its site. Was this an attempt to drum up interest or was it simply to try and avoid the site crashing? Cynics be damned – we think it was a genuine attempt to stop the damaging impact of website crashes, and that’s supported by the fact that most of the major retail sites in the UK did indeed go down for prolonged periods in 2014. Expect Black Friday deals from Currys on all things – computing, gadgets and mobile. Last year there were deals on Beats by Dre headphones, Apple iPad Air 2’s were going for £209 and there were good discounts on Nikon DSLRs and lost more – in 2015 we’d expect laptops, iPads and tablets, peripherals, kitchen goods and everything in between.

Quick link: Currys Black Friday homepage

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mobile phones direct black friday logo

Mobile Phones Direct:

Of course, Carphone Warehouse might be the most familiar phone deal reseller in the UK but there are others and Mobile Phones Direct has become a big name in the last couple of years. The site was offering some compelling Black Friday deals in 2014 and will be doing so again. Expect Black Friday 2016 deals on iPhones, Samsung Galaxy phones and plenty more.

Quick link: Mobile Phones Direct Black Friday deals homepage

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carphone warehouse black friday logo

Carphone Warehouse

Many of the very best and most popular deals during Black Friday last year came courtesy of Carphone Warehouse. The contract reseller was responsible for discounts of up to £200 on new iPhones throughout the weekend and will likely get in on the action again this year as it seeks to capitalise on the increased spending during the period. It won’t just be iPhones either. On 18th November 2015, Jeremy Fennell, Managing Director at Carphone Warehouse, said: “Over the past two years, Black Friday deals and promotions have really resonated with our customers – resulting in some of our biggest weekends of online traffic and trading ever. We know that value is the number one priority for our customers and the Black Friday period is a key for us in delivering that. We have spent the last few months lining up some great customer offers that we’re planning to run for longer to make this year better than ever before. We’ll have some brilliant deals and big savings on top handsets, the first of which we look forward to revealing next week.”

Quick link: Carphone Warehouse Black Friday homepage

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mobiles black friday logo

Mobiles.co.uk:

Like the sites above, Mobiles.co.uk is taking advantage of the growing trend to buy and upgrade phone contracts online rather than on the highstreet. The site will be featuring many attractive Black Friday deals as it attempts to compete with Carphone Warehouse and Mobile Phones Direct as well as the networks themselves. If you’re due for a new phone come November time, be sure to check out these three sites before you choose a deal.

Quick link: Mobiles.co.uk Black Friday homepage

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john lewis black friday logo

John Lewis:

John Lewis’ managing director spoke out in January, warning against heavy discounting on Black Friday. His argument is sound, that retailers are shooting themselves in their collective feet by all heavily discounting. The flip side to that, though, is that if everyone else is doing it, John Lewis will be forced to follow suit. So you can expect John Lewis to offer similar deals to last year. The best Black Friday deals from John Lewis in 2014 included iPad mini deals for £150, good discounts on Apple Macbooks and a powerful price match scheme to outfox its competitors.

Quick link: John Lewis Black Friday homepage

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game

GAME.co.uk:

GAME is definitely a hot retailer to keep an eye on during Black Friday 2015. Last year’s best deals included PS4 DualShock 4 controllers for under £30, PS4 bundles such as the console PLUS Grand Theft Auto V AND The Last of Us Remastered AND Destiny + Vanguard AND a 12 month subscription to PlayStation Plus… all for just £399.99. The Black Friday deals were so attractive that GAME was one of the sites that crashed for long periods last yearso expect more of the same, but hopefully less crashes!

Quick link: GAME Black Friday homepage

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zavvi

Zavvi.com

Specialising in movies, games and tech, Zavvi went aggressive on Black Friday last year and we have it on good authority that they’ll be delivering some truly exciting deals on Black Friday 2015. Expect some best-ever PS4 and Xbox One deals as well as some sweet savings on DVD and Blu-ray boxsets, console games and assorted tech items like iPads and laptops. We’ll be listing the site’s best deals on this page, so you can either come to us for our selection of the best ones or go straight to Zavvi’s Black Friday page.

Quick link: Zavvi Black Friday deals page

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ebuyer

ebuyer.com:

Ebuyer is a trusted retailer of computing goods such as laptops, hard drives, memory cards, components, software, TV and office supplies. The site has, in the last couple of years, offered up to 50% on products in all of its various categories. So if you’re looking for a new USB hard drive, a computer monitor or a laptop, ebuyer.com will certainly be worth checking out!

Quick link: ebuyer.com daily deals homepage

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boots black friday logo

Boots.co.uk:

This year, Boots is promising “more unmissable Boots Black Friday offers, both online and in store“. In 2014, the deals from Boots were quite varied but included items such as wearables, electric toothbrushes, hairdryers etc. Expect more of the same this year – if there’s an item you’ve got your eye on at Boots, it’s probably worth waiting for Black Friday just to see if it goes into the sale.

Quick link: Boots Black Friday homepage

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 ASDA black friday logo

ASDA.com:

ASDA is traditionally one of the shops that makes the headlines for all the wrong reasons on Black Friday. This year it has announced a new strategy for Black Friday which is to not get involved at all. It says it plans to reduce prices throughout the spending season instead of throwing everything at just one day of huge discounts. This shouldn’t affect the Black Friday season online but does show that the negative press around highstreet promotions could be turning some stores away.

Quick link: ASDA Black Friday homepage

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apple black friday logo

Apple.com:

Apple’s form on Black Friday has been inconsistent on Black Friday. The Apple Store will likely offer some discounts on iPads and Macbooks, but as per last year you’ll probably find better deals on offer elsewhere from sites like John Lewis, Currys and Amazon.

Quick link: Apple UK homepage

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sainsburys black friday logo

Sainsburys.co.uk:

Sainsbury’s has, for the last few years, created a special section in its stores for Black Friday deals and has also started offering more bargains online. It has less form than ASDA and Tesco among its supermarket rivals but the Sainsbury’s website is becoming more of a force in 2015 so it’s certainly one to keep an eye on. Last year’s in-store bargains included super cheap TVs, projectors, Dyson vacuum cleaners and Amazon Kindles.

Quick link: Sainsbury’s Black Friday homepage

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marks and spencer black friday logo

Marks & Spencer:

Last year was the first time M&S participated in the Black Friday deals frenzyand while it didn’t go crazy like some of its competitors, it will have seen how much money was spent on the day last year and want to get in on the action a bit more in 2015. M&S now has a growing electronics arm so be prepared for TVs, hi-fi, Blu-ray deals as well as iPads and the rest. Marks & Spencer won’t be the place for the most Black Friday bargains, but it might surprise with one or two stand-out offers.

Quick link: Marks & Spencer homepage

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debenhams

Debenhams.co.uk

Debenhams has been in touch to let us know that it, too, will be banging the Black Friday drum on November 27th. It’s not much of a tech retailer, though it does sell tablet, laptops, TVs and home cinema systems. Expect to see some excellent discounts across its vast range of items including clothes, shoes, kids toys, white goods and other electricals as well as home and kitchenware!

Quick link: Debenhams Black Friday homepage

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black friday 2015 deals links

Cheat sheet: What is Black Friday?

Black Friday is the first Friday after Thanksgiving, and it represents a perfect storm for retailers: many people in the US have the day off, and as a result it’s been the busiest shopping day of the year for nearly a decade.

To make things even busier, many retailers now offer some of their best sale bargains on Black Friday. Even Apple joins in.

When is Black Friday?

That depends on when you’re reading this. If it’s 2014, Black Friday is Friday 28 November. If it’s 2015, it’s Friday 27 November. And if it’s 2013, you’ve been asleep for a year. The things you’ve missed!

How did Black Friday get its name?

Take your pick: some say it’s the day that retailers’ profits finally move into the black, although Wikipedia reckons that the true origin of the term comes from Philadelphia where it referred to the disruptive pedestrian and vehicle traffic that occurred during the holiday.

Is Black Friday as big a deal as it seems?

Yes it is. Every year there are reports of fisticuffs as bargain-crazed shoppers beat each other up, partly because of the practice of using “doorbusters” – amazing and excruciatingly limited deals to attract as many customers as possible. US-based retailers such as Amazon are now keen to make it a tradition here in the UK.

Is Black Friday connected to Cyber Monday?

Cyber Monday is the Monday immediately after Black Friday, and it was invented in 2005 in an attempt to create an online equivalent of Black Friday. What this has resulted in now, is an entire 4-day weekend of hot deals both in store and online.

What’s TechRadar doing for Black Friday?

No one likes a tech bargain more than TechRadar! And we don’t want to keep them all to ourselves.

So we’ll be beavering away tirelessly all weekend to constantly bring you the hottest deals as they go live online. You’ll need to keep your wits about you though, because many deals only last for an hour or until stocks run out. So you need to be quick off the mark – and we’ll be on hand to make it as easy for you as possible.

Tune in to TechRadar on November 28th, 29th, 30th and December 1st to get at the hot deals first!

Where do retailers put their best Black Friday deals?

Don’t you know that patience is a virtue?! It’s not Black Friday yet, but okay – we’ve put together a list of retailer’s Black Friday pages so that you can take a look now and see what it’s all about. We’ll be adding more soon, and of course, this page on TechRadar will be the place to be with a curated list of all the best deals!

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