Former Apple marketing guru Ken Segall helped launched Apple’s string of i-devices, but now he says that the company has lost its way from simplicity lately and there’s no clearer sign than the confusing naming scheme of the iPhone.
In a recent op-ed claiming Apple’s days of simplicity may have died with his buddy Steve Jobs, Segall takes Apple’s product names to tasks for being far too complex for customers to keep track, saying Tim Cook has created products that he finds bewildering.
“Apple’s own actions have served to train the public that S years are the ‘off years’. This is an absurdity, given that such revolutionary features as Siri, Touch ID and 64-bit processing have all been introduced in S models,” writes Segall.
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