Arabic AR Chinese (Simplified) ZH-CN English EN French FR German DE Japanese JA Portuguese PT Russian RU Spanish ES Ukrainian UK

Tinder tops Apple App Store with new feature

Latest news

    Tinder screensImage copyright Tinder
    Image caption The new feature lets users pay to see who has liked them.

    Dating platform Tinder became the most lucrative app on the Apple store after launching a new paid feature that lets users see who has liked them first.

    It beat Netflix and Candy Crush to the top grossing spot in the US, according to analyst App Annie.

    Until now, both users and subscribers could only see matches if both parties had “swiped right” to like each other.

    The Tinder Gold feature costs $4.99 (£4) a month on top of the $9.99 subscription but is not yet on Android.

    “Dating apps have shown that they can charge a premium, and premium subscriptions, for features that users are willing to pay for,” said Jack Kent, analyst at IHS Markit.

    However he added that dating platforms need a large pool of users in order to succeed.

    “When launching new features that are only available to premium customers, the big challenge for app publishers is to be able to clearly communicate how each tier operates, and ensure they don’t alienate the majority of free users,” he said.

    “Any premium strategies must balance the need to monetise those that are willing to pay while keeping other users engaged.”

    View the original article:

    Tinder claims that 1.6 billion profiles are swiped per day and 26 million matches are formed.

    In the same category are

    Dale Winton: Life in pictures TV and radio presenter Dale Winton, who has died at the age of 62, entertained millions on TV shows including Supermarket Sweep, which he presented fr...
    Shoreham air crash: Pilot Andy Hill in court over 11 deaths Image copyright PA Image caption Andy Hill is charged with 11 counts of manslaughter The pilot of a jet which crashed during the Shoreham Airshow ...
    Warmest April day in decades forecast Image copyright @CI_Style Image caption Time for a cat nap in the sunshine in Epping, Essex The UK continues to bask in the hot weather with Thurs...
    Graham Norton leads tributes to TV star Dale Winton Media playback is unsupported on your device Media captionWatch five of Dale Winton's funny TV momentsGraham Norton has led tributes to TV and radio...
    Temperatures could reach 28C in parts of UK Image copyright PA Image caption This man braved a swim in the sea at Boscombe on Wednesday Parts of the UK could see temperatures reach as high a...
    Chelsea’s Marcos Alonso given three-match ban for tackle on Shane Long Alonso set up Chelsea team-mate Olivier Giroud to score in the 3-2 win at SouthamptonChelsea defender Marcos Alonso has been given a three-match ban ...

    Leave a comment

    Your email address will not be published. Required fields are marked *