The best skinny jeans are—let’s be honest—the ones that make you feel like the best version of yourself. The clue is in the name. They’re the ones that don’t sag at the bottom, bag at the knee or need permanent attention in order to stay put. They’re the ones that sculpt and tone without you having to sculpt and tone. The best skinny jeans are, above all, a pair that you can pull out day after day and feel really confident about wearing.
But like all cherished fashion go-tos, there’s an amount of trial and error, and research, that goes into locating them. It’s not easy to pinpoint the jeans you’ll want to wear on repeat when you’re trying them on for 10 seconds in a dimly lit changing room after a feast at Busaba. (Just me? Okay.)
ASOS’s Ridley skinnies are the site’s number one selling jean, and last year the retailer shifted over 30,000 of them. The higher waistband and many ultra-flattering deep washes are understandably favourable, but you can now find the cut in multiple iterations to square up to the latest trends.
The Ridley is closely followed by a growing interest in Farleigh jeans. These err towards the more mom-jean side of things and are flying off the virtual rails at a rate of 1500 per week.
Over at MatchesFashion.com, skinny jean sales appear to be strongest within the realm of reworked skinny jeans. That equates to a couple of key styles going crazy: Vetements high-waisted skinnies (which keep selling out despite their high price tag) and Re/Done’s altered vintage skinny jeans are proving to be the hottest tickets. Because these stiffer denim styles have been tailored and tweaked to fit perfectly, is it any surprise they’re so sought-after? While you can’t buy the Vetements pair, the straight-leg jeans are just as chic.
Considering Topshop genuinely sells a pair of skinny jeans every second, it’s highly likely you already own one of the brand’s longest-standing styles, the Jamie. These are such a super-tight fit that I’ve even known drainpipe-wearing boys to head to Topshop for their fix. If you know that they suit you, start experimenting with the more fashion-forward finishes you’ll find Jamie in this season—like fringed hems or lace-up sides. Or you could try the style that’s giving this silhouette a run for its money: Joni. This is a slightly more retro cut with a higher rise, and as we type, it’s currently more popular…
Donna Ida—the denim store all London fashion girls love to visit—can attribute 55% of sales to skinny jeans alone. So it makes sense that the founder Donna has created a perfect pair for her own line, IDA. The Rizzo is indeed inspired by Rizzo in Grease, and it is designed to hit just above the ankle, so they have a shorter-than-usual 29-inch seam.
In-store, there’s one other skinny jean that stands out as a retail favourite: Paige’s Verdugo. That’s also no great surprise considering this brand’s designer, Paige Adams-Geller, found her way into the business as a denim fit model—having every kind of style, wash and silhouette tested against her perfect proportions.
Out of Selfridges’s vast denim hall, there are two brands that really stand out. Firstly, Khloé Kardashian’s denim label, Good American, has been performing phenomenally well since it launched last year. Within the first month the ultra-high-rise skinny sold out.
The other denim label with strong skinny sales is J Brand—if even the velvet finish is racking up receipts, we’re sold. After all, this is a notoriously tricky fabric to look super-svelte in, so the 815 cut must be good.