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    Prediction: These 10 Coat Trends Will Be the First to Sell Out

    It may still be summer, but slowly and steadily, some of our favourite brands are preparing for autumn and dropping coats into their new-in sections. And just like buying swimwear early, thinking about your coat way ahead of the cooler months (aka when key styles sell out, leaving you with limited options) is always a good idea. But which types of coats are right for you?There are the classics—think camel coats, maxi lengths and cosy faux fur—but there are also a few key styles that started out as micro-trends but have now graduated to become winter wardrobe must-haves well worth ... Read More

    Zero Cash, Hero Fash: 49 Under-£100 Pieces We Need in Our Wardrobes Now

    Here at Who What Wear UK, we firmly believe that you don't need to part with serious cash to get your hands on a trend-led buy, and with the high street coming out on top right now (thank you, ASOS, Topshop, Mango and more) and the summer sales—giving your wardrobe a quick refresh is easier and cheaper than ever. From Zara's expensive-looking link earrings to the must-have dress style, nothing beats a relatively guilt-free mid-month purchase.So if you're looking for that little sartorial pick-me-up, keep scrolling to see which hero buys we're predicting will go big.Still looking for that all-important leopard midi? ... Read More

    5 Pairs of Cool Trousers to Wear Instead of Your Jeans

    While our love for jeans runs deep (and, yes, we know a pair of Levi's 501s can hug you better than your best mate can), we're committing our efforts to exploring some of the new and wonderful trouser silhouettes out there now.   Just like jeans, trousers are a year-round essential and something you should invest in without feeling guilty. To help you choose just which alternative pair is right for you, we’ve been doing a little digging into the trouser trends that have been flooding our Instagram feeds recently. Kiss goodbye to your notion of trousers as part of ‘The City’ uniform, and get on board with all ... Read More

    Gwyneth Paltrow’s ’90s Wardrobe Couldn’t Be More 2018

    You can't beat a trip down memory lane when you're in need of some outfit inspiration, and there's nothing we love more than scrolling through throwback snaps of celebs—lolling at their funky hairstyles, mourning the relationships that didn't last and, most importantly, crushing on the old-school outfits that suddenly feel so chic this season. When it comes to A/W 18, the '90s is going to be our go-to decade for style ideas, and who better to represent the era of slip dresses and strappy sandals than Gwyneth Paltrow? The hair, the clothes, the boyfriend—the girl had (and still has) it ... Read More

    I Think These 7 Influencer-Approved Gucci Handbags Are Worth Saving For

    When it comes to Gucci handbags, it’s almost impossible to name a favourite. Each season it almost feels like there’s no one great bag—instead, there’s a number of key styles creating a buzz, which more often than not reduces the chances of waiting lists and makes it far easier for us to get hold of the bag of our dreams! And here’s the thing about Gucci bags: Sure, you may fall head over heels for the It bag that costs just shy of £2000, but several of the most coveted styles—think Gucci's Soho bag—come in well under that.The latest style ... Read More

    19 Style Rules Sienna Miller Swears By

    We’ve been hooked on Sienna Miller’s style for some time now. Of course, there was the boho phase of the ’00s, and we all yearned to look good in a low-slung belt and Western boots with the dishevelled glamour only Sienna and Kate Moss could really master. But as we’ve grown (and stepped away from questionable accessories), so has Miller’s own aesthetic. We think she could make almost anything look good (see the leopard print leggings below for evidence). Coined the “Sienna-ssance” by one of our editors, the past few years have catapulted the star’s wardrobe back to the top of ... Read More

    The Shoes I’ve Worn to Work Every Day for a Decade

    The votes have been counted, and the decision is unanimous: The very best and most comfortable shoes to wear to work are favoured by every single woman in our office. Maybe you wear them too. Maybe you’ve been searching for this holy grail your entire life. Maybe we’re here to offer you the nicest versions for your workwear wardrobe in 2018. Maybe? Maybe? Definitely!Our in-depth research (i.e., asking the team) concluded that a midi block heel is best (a little elevation but without the wobble of a kitten heel), especially when rendered in suede (softest on your feet) and with some ... Read More

    The 5 ASOS Items Everyone Will Want to Buy This Month

    ASOS has a habit of creating cult pieces that sell out before you can say ASOS. Things don't stay in the new-in section for long. This summer we have lost count of the number of cult pieces we've written about, from beaded bags to green tea dresses to leopard beauties. The "trending" section of ASOS is a recent addition, and it signals to you the pieces that are (most likely) about to be sold out. Here, we break down the key ASOS pieces people are loving this summer, from animal-print dresses to colourful trainers. Keep scrolling to see (and shop) the best ... Read More

    We Have Spotted More Than 30 Influencers Wearing This One Bag Today

    There are few bags that define a decade quite like the 00's-era Dior saddle bag. It made an appearance on Sex and the City and was on the arm of Paris Hilton and Mischa Barton too. The bag originally debuted as part of the French fashion house's Spring-Summer 2000 collection, designed by John Galliano but as of late has experienced a sort of handbag renaissance. Over the past few years we've seen fashion insiders scrambling to snag a vintage via eBay (or their high school closets).But all that work will no longer be necessary. Today, Dior announced the bag's reissue. "I consider this icon of ... Read More

    These 3 Current Shoe Trends Are So Diana Circa 1993

    Many of the biggest icons of the '90s and '00s are being analysed once more by fashion editors across the globe: Carrie Bradshaw's most recognisable looks feel current again, for example, and there's clearly a renewed interest in the wardrobe of the late Princess Diana. We've enjoyed rediscovering her many looks for Wimbledon or Ascot, for example, and revisiting the wonder of her wedding dress, and with all of the hours of image research we're putting in as a team it's clear to see there's another correlation between 2018's fashion outlook and Diana's many elegant outfits of the era.Her shoe choices have ... Read More

    Fearne Cotton Is Making Us Want These £46 Topshop Jeans

    When it comes to buying jeans on the high street, Topshop's denim department is one of the best out there — it once revealed it sells one pair of jeans every 10 seconds. We have a feeling they might sell a pair every 5 seconds today however, as Fearne Cotton just alerted us to one of the happiest pairs of jeans we've seen in some time. Fearne wore a pair of straight leg jeans in a light blue wash with a colourful rainbow stripe down each trouser leg. Rainbow prints have been real crowd pleasers this year, and we love this new update ... Read More

    Stop Everything: THAT Topshop Dress Is Finally Back In Stock

    The high street has been invaded by polka-dot prints. Last winter you'd be forgiven for thinking that the dotty obsession would be settling down, but this year, a polka-dot Topshop dress caused what we can only describe as fashion panic. It's a silky white dress with a V-neck front and back made of two clashing polka-dot prints.With mixed prints, ruffles and a "how do I wear a bra with that?" neckline, it might sound like a tricky purchase, but somehow, it works perfectly. The dress has been re-stocked at least four times now, and each time has sold out as ... Read More

    The Lesser-Known, Chic Shoe Brand Taking Instagram by Storm

    Every now and then, a brand comes along that we find it hard to imagine our life (read: wardrobes) without. There are key dates such as BZ (that's Before Zara) and BMG (Before Mansur Gavriel) that can claim the kind of status we're talking about. And there may be a similar story to be told in the future about a chic shoe brand called By Far.Based in Bulgaria and far from widely available, this accessories brand has a considered approach to shoe design, tapping into the modern minimalist's want for unfussy but unique footwear. All styles err on the right ... Read More

    11 Royals I’d Rather Dress Like Than Meghan Markle

    I’m sorry! I’m just not that into Meghan Markle—or as we now call her: Meghan, Duchess of Sussex. I mean, she’s fine and all, but in terms of style, I don’t find her as inspiring as the rest of the internet seems to.Maybe I’m just salty because she’s an American princess and I’m not, but nonetheless, there are a handful of other royal ladies from around the globe whose fashion choices I very much am into. You likely already know some, while you may have never heard of others, but one thing is for sure: They’re all worth keeping an ... Read More

    Meghan Markle Just Had Another Middleton Moment In Kate’s Go-to Outfit Formula

    Today the Duke and Duchess of Sussex are opening the Nelson Mandela Centenary Exhibition at the Southbank Centre, which marks 100 years since he was born. The Duchess of Cambridge's royal wardrobe revolves around nude pumps and coat dresses, and it seems Meghan is following this outfit formula too. Meghan wore a sleeveless double-breasted trench coat dress with a belted waist and flared skirt, which is by Canadian brand Nonie. This style of coat dress is a modern update on Kate's collection, as she tends to favour classic silhouettes in vibrant colours, however Meghan's is an unusual update on a classic trench coat. She ... Read More

    You’re Terribly 2018, Muriel: How This Movie’s Fashion Is Surprisingly Current

    The conversations between me and our associate social media editor Isabel have been revolving around one particular, super-niche topic for weeks now: just how 2018 is Muriel and cast's outfits in Muriel's Wedding? The memorable, Abba-reviving movie is now a scary  28 years old (WHEN DID THAT HAPPEN?) and it's perhaps no coincidence that we're thinking about it again: there's a constant influx of '90s trends that are continuing to make their return. Take a quick glance at the coolest celebrity girls of that time and you could literally lift their outfits onto Bella, Emily Ratajkowski and co. right now: you may not even ... Read More

    Lady Amelia Windsor Just Stepped Out in the Coolest Shoes From… Boden

    If you had name dropped Lady Amelia Windsor this time two years ago, you probably would've been met with blank expressions. Yet despite her recent anonymity amongst the masses, this young royal has seen a swift rise to fame (undoubtedly thanks to the nation's renewed obsession with all things Royal Family) and has accelerated to the upper echelons of our celebrity style-o-meter with all manner of enviable outfits.Last week saw the royal revealing her true fashion credentials by stepping out for a fragrance launch in this season's biggest trend: polka dots. Giving us all the heatwave dressing goals, Amelia opted for a lace-trimmed, Michael Kors polka midi skirt ... Read More

    Here’s What a Diamond Engagement Ring Costs at Every Carat Size

    Diamonds spark a fascination and curiosity worldwide whether you're in the market for one or not. It seems like there is always so much to learn about the stone, as the diamond industry proves to be ever-changing. Well, we can tell you one thing that has remained consistent over time—diamonds are expensive. The high price points are just another contributing factor to the wonder of the diamond, and today, we get to hear a tidbit of insider knowledge from Michelle Adorjan Chila, SVP of marketing and publicity at Tacori, on the pricing of diamonds at different carat sizes."At Tacori, our ... Read More