Going for an Aussie pub crawl by helicopter

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    Heading out for a beer in Australia could almost be considered a national sport but in the vast Australian outback, great distances (and crocodiles) makes being social challenging.

    So now some helicopter firms are turning this into a business opportunity.

    The Experience Economy is a weekly series exploring the trend of consumers placing a higher value on experiences than in things.

    Reporter: Timothy McDonald. Producer: Pamela Parker

    View the original article: http://www.bbc.co.uk/news/business-43786095

    http://www.bbc.co.uk/news/business-43786095

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