H&M announces Moschino as next designer collaboration

Latest news

    Moschino's creative director Jeremy Scott with Ann-Sofie Johansson, creative advisor of H&M and Gigi HadidImage copyright RONY ALWIN
    Image caption Moschino’s creative director Jeremy Scott with Ann-Sofie Johansson, creative advisor of H&M and Gigi Hadid

    Moschino is set to release a collection with H&M.

    The Italian fashion house is the latest to work with the Swedish high street chain, which has previously created highly popular ranges with Balmain and Stella McCartney, among others.

    Creative director Jeremy Scott announced the news at Coachella, in an Instagram Live with model Gigi Hadid.

    The collection of womenswear and menswear will be available from November 8.

    H&M has released few details about it so far, but Vogue reports that pieces will range in price from around £18 to £210.

    Called Moschino [tv] H&M, the collection will feature Moschino’s signature cartoon prints and bold colours, as well as bringing back designs from the brand’s previous collections.

    “For fans of the brand, it should feel a little like a greatest hits collection, but I promise it will still be new, still feel fresh, even as we include some winks, some hints from the past,” said Jeremy Scott.

    Image copyright Getty Images
    Image caption Gigi Hadid walked the s/s 2018 catwalk dressed as a giant bouquet of flowers

    The brand, founded in 1983 by Franco Moschino, is known for its eccentric and playful take on fashion.

    Since taking over in 2013, Jeremy Scott has designed clothes and accessories in tribute to American pop culture icons including McDonald’s, Barbie and Spongebob Squarepants.

    Madonna, Miley Cyrus, Katy Perry and Cardi B are all fans of the brand and regularly appear with the designer on his Instagram feed.

    The 42-year-old has previously released collaborations with Adidas and MAC Cosmetics, as well as running his Jeremy Scott fashion line alongside his work for Moschino.

    Image copyright Getty Images
    Image caption Moschino’s a/w 2014 collection paid homage to McDonald’s

    H&M’s previous designer collaborations have proved hugely popular, with people often queuing overnight outside stores to buy items.

    Since 2004 the chain has worked with brands including Karl Lagerfeld, Versace and Comme Des Garcons.

    Image copyright Getty Images
    Image caption Moschino’s a/w 2018 collection mixed 1960s pop art references

    In 2015 staff at its Oxford Street flagship store were forced to close the shop because of health and safety concerns.

    Thousands of shoppers crowded outside, hoping to buy pieces from its collaboration with Balmain, the French brand loved by celebrities like Kim Kardashian and Beyonce.

    Follow Newsbeat on Instagram, Facebook and Twitter.

    Listen to Newsbeat live at 12:45 and 17:45 every weekday on BBC Radio 1 and 1Xtra – if you miss us you can listen back here.

    View the original article: http://www.bbc.co.uk/news/newsbeat-43774586

    http://www.bbc.co.uk/news/newsbeat-43774586

    In the same category are

    Laver Cup: Kevin Anderson gains revenge over Novak Djokovic Anderson helped to keep Team World in the tournament in ChicagoSouth African Kevin Anderson avenged his Wimbledon final defeat by Novak Djokovic with...
    Quad Series: England beat South Africa 45-42 to finish second Helen Housby shot 89% for England in the defeat of South AfricaEngland finished runners-up in the Quad Series with a 45-42 victory over South Africa ...
    Santi Cazorla says Arsenal lacked belief to challenge under Arsene Wenger Santi Cazorla won two FA Cups and two Community Shields during his six years with ArsenalArsenal v Everton (16:00 BST)How to follow:Listen on BBC Rad...
    Maldives election: Voting begins in controversial poll Image copyright Getty Images Image caption India fears close ties between the incumbent government of Abdulla Yameen and China The Maldives has st...
    British ‘pharmacist who joined IS’ is detained in Syria Image copyright Gety Image caption The man was captured in Deir al-Zour, where US and Syrian Democratic Forces are fighting IS militants A British...
    Walthamstow shooting: Teenager’s death sparks murder probe Image copyright Google Image caption The shooting took place on Vallentin Road in Walthamstow A teenager has died after he was shot in east London...

    Leave a comment

    Your email address will not be published. Required fields are marked *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.