Listen Up: These Are the Only Sneaker Trends to Know

Latest news

    Trainers, sneakers… call them what you will, sports shoes aren’t going anywhere, and it turns out the trends change as quickly as everything else we love to wear. As they’re now a staple for everyone’s wardrobes, we’re keen to know what we should be investing right now.

    But as we don’t have a fashion crystal ball (although that would be fabulous), we turned to expert Emily Gordon-Smith, head of fashion at Stylus, an innovation research and advisory company that gauges consumer behaviour to work out just what people might be shopping for in the future. Thanks to Gordon-Smith, we know the five key sneaker trends everyone will want to be seen in. Keep scrolling to find out what you need to invest in now to stay ahead of the trainer game.

    Ready to try a pastel shoe? Ease yourself in with pink.
    Still super popular, if you don’t have a pair of these already, we suggest you invest. 
    If you’re not ready for a bold colour, try the ’90s silhouette in a muted colour. 
    Chic chunky sneakers from Stella. 
    Fenty is set to grow so ensure you snap them up now before they get even more popular (and harder to get hold of).  Next up, 41 of the best ankle boots to wear right now.

    “A look that remains relevant and popular in 2018 is the white sneaker, which will be rebooted with an exaggerated moulded sole that creates an overblown silhouette. A muted palette of whites, pastels and some metallics will offer an ultra-modern look. Detailing will be kept to a minimum, featuring only subtle touches like a bias frill.”

    “In the U.S., 75% of sneakers are bought for aesthetics and lifestyle rather than performance. Authenticity is key here, with designs staying true to classic sneaker styles and colours (blue, red and white) while being sympathetic to the wider trend towards ‘sports for fashion, not for fitness.”

    “Nostalgia will continue to influence sneaker design, feeding also into our first and fourth trends. The ’90s was known for its over-the-top, chunky trainer silhouettes (think Steve Jobs’s footwear) and neon flashes. Brands will offer colourful, playful looks and exclusive collaborations like the one between Reebok and Lisa Frank.”

    “‘Ugly’ fashion is back, and it’s here to stay, extending. We’ll see designers tapping into TV pop culture from the ’90s and ’00s, giving nostalgia its biggest reboot. Clunky is in, along with dirty, greyed-off finishes. Embraced already by luxury brands like Balenciaga and Gucci, we’ll see this look filter down into the mass market, influencing clothing too.”

    View the original article:

    “Female customers will become the priority for many of the big sneaker brands and for the long haul. We’re seeing a growing female sneakerhead community emerge, which is driving how product rereleases are engineered, influencing design and a move towards unisex styling. Kicked off by Puma x Fenty, this trend—a huge area of growth—will keep gaining momentum.”

    In the same category are

    I Know These Dresses Are Great, Because I Own All 5 Of Them The chill is starting to set but that shouldn't mean you have to retire your favourite dresses. It's a capsule wardrobe item that features heavily in ...
    The Kind of Handbags You Can Buy With a Cool £30,000 Or More When we wrote recently about the cost of Hermès Birkin bags we could see a huge amount of interest. Many of us are astounded at just how pricey these ...
    The 9 New-In Pieces We Want to Buy This Week What to buy now? It's a question that's most succinctly answered right here on a daily/monthly/hourly basis thanks to the extensive shopping knowledge...
    Eurofash: What Scandi, French, Spanish and Italian Girls Are Buying on the Cheap More cost effective than a Ryanair flight, allow me to introduce a special edition of our High-Street Pieces Everyone Wants Right Now, According to In...
    The One Piece That Will Make Your Autumn Wardrobe Look More 2018 The cardigan was long considered one of the frumpiest things you could wear, but after an endorsement by Miuccia Prada and dozens more, they have beco...
    We All Want a Leopard-Printed Skirt, So Here Are the Best Ones in Stock Réalisation has a habit of creating items that then take over our Instagram feeds, and the leopard print skirt-of-dreams that basically went viral is ...

    Leave a comment

    Your email address will not be published. Required fields are marked *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.