I wonder if Gwyneth Paltrow has any beauty tips for wiping egg off her face.
The actress, singer, and food writer made headlines last week when her lifestyle company Goop promoted wearables that claim to use “NASA space suit material” to “rebalance the energy frequency in our bodies.”
Body Vibes stickers—available online in packs of 10 ($60), 12 ($64), or 24 ($120)—are worn on the skin, near your heart, to promote relaxation, relieve pain, alleviate stress, stimulate productivity, increase strength, improve sleep quality, and neutralize a hangover.
“Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances,” the Goop website said, as reported by Gizmodo.
Except, the National Aeronautics and Space Agency does not use conductive carbon material for spacesuits.
“Wow. What a load of BS this is,” Mark Shelhamer, former chief scientist at NASA‘s human research division, told Gizmodo.
Cosmonauts’ suits, an agency representative explained, are made from synthetic polymers, spandex, and other components—none of which are carbon. Besides, even if they were lined with the element, it would be used to strengthen the suit, not monitor a wearer’s vital signs.
“Not only is the whole premise like snake oil, the logic doesn’t even hold up,” Shelhamer said. “If they promote healing, why do they leave marks on the skin when they are removed?”
Goop and Body Vibes have since scrubbed all references to NASA from their sites.
“We apologize to NASA, Goop, our customers and our fans for this communication error. We never intended to mislead anyone,” a Body Vibes spokeswoman told Geek in an email. “We have learned that our engineer was misinformed by a distributor about the material in question.
“We regret not doing our due diligence before including a distributor’s information in the story of our product,” she continued. “However, the origins of the material do not [in] anyway impact the efficacy of our product. Body Vibes remains committed to offering a holistic lifestyle tool, and we stand by the quality and effectiveness of our product.”
Neither Goop nor NASA immediately responded to a request for comment.
Paltrow’s weekly lifestyle newsletter launched in 2008, encouraging readers to “nourish the inner aspect”—whatever that means. The email service later expanded into a full-blown website, which pedals advice like inserting golf-ball-sized jade eggs into women’s vaginas.
So, you know, take these Body Vibes stickers with a cleansing grain of salt.
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