Reddit launches its own video hosting platform

Latest news

    A puppy playing with toysImage copyright Reddit
    Image caption Users in some pre-approved Reddit communities can now upload videos directly to the website

    News and community website Reddit has launched a new video player that allows users to directly upload videos.

    The player has so far been tested in more than 200 of the site’s community groups, known as subreddits.

    With 48 million annual visitors, Reddit is the eighth most visited website in the world, according to statistics from Amazon-owned Alexa.

    Posters have been able to share images and gifs, as well as text and links, since 2016.

    “Prior to this launch, content creators had to go through a time-consuming, circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts,” said the firm in a blog.

    “This inhibited many users, especially those who capture videos on their phones and want to share them quickly with their favourite subreddits.”

    The new system “streamlined” the process, it added.

    In an interview with tech news website The Verge, Reddit product manager Emon Motamedi said it also kept people on the platform, rather than clicking links to videos posted on other sites and then coming back to comment.

    Ad revenue

    The potential for ad revenue if Reddit starts incorporating ads around user content is significant, Lauren Foye, senior analyst at Juniper Research, told the BBC.

    “By hosting their own content, they can start adding ads on top of it and monetising the content,” she added.

    However, the site has yet to confirm specifically that this is what it will do.

    “Video is classed as a more premium content type,” added Charlotte Palfrey, senior analyst with Ovum.

    “They can charge more for advertising alongside it because it’s more engaging. I would anticipate that we’ll see a launch of pre-roll and mid-roll adverts in the future to fully exploit this new content.”

    Early Reddit video posts include a golfer seeking tips on his swing, a man asking for advice on his next haircut, and cute videos of pets.

    Policing issues

    However, enabling video uploads may mean the platform will have to deal with the same policing problems faced by other social networks including Facebook, Twitter and Instagram.

    “It is going to be a headache for moderators, but moderators can opt out of having video on their boards,” said Charlotte Palfrey.

    “Moderators will have to be careful to avoid copyright infringement and content not suitable for a family audience.”

    View the original article:

    The feature will only be available in certain communities and will not be rolled out across the entire site, the firm said.

    In the same category are

    RMT angry at Chris Grayling’s rail fare index suggestion Image caption Rail fare rises are calculated using the Retail Price Index A suggestion that rail fare and wage increases should be linked to a low...
    India postman sacked for hoarding 6,000 letters over a decade Image copyright Getty Images Image caption No mail in years? Maybe check with your local postman A postal worker in India has been suspended after...
    The drug that makes people jump off buildings Image copyright Staffordshire Police Image caption Police have warned that the use of monkey dust is at epidemic levels It has led people to jump ...
    Public toilets mapped: Where have they all gone? For travellers on their summer holidays, where to stop for a toilet break can be a source of worry. Public toilet provision has been declining for a...
    How housing has divided the young Image copyright Getty Images Rising house prices have not only left fewer young people able to buy a home, they have also divided them into property...
    Manchester police on how a paedophile’s distinctive hands led to his conviction In July 2014, police in Manchester arrested a 34-year-old man on suspicion of filming himself raping a child. In the video, the face of the perpetrato...

    Leave a comment

    Your email address will not be published. Required fields are marked *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.