Arabic AR Chinese (Simplified) ZH-CN English EN French FR German DE Japanese JA Portuguese PT Russian RU Spanish ES Ukrainian UK

Report: Hogg Advertiser Boycott Campaign Backfires as ‘The Ingraham Angle’ Viewership Jumps 20%

Latest news

    A campaign led by anti-gun activist David Hogg aimed at the advertisers of Laura Ingraham’s Fox News show The Ingraham Angle appears to have backfired, as her ratings have reportedly risen by over 20 percent.

    “Since Ingraham returned from vacation on April 9, total viewership of her program has averaged about 2.7 million (Monday through Thursday; Friday’s numbers are not available),” Newsbusters reported.

    “Compare that to the ratings from March 26 through March 29, the Monday through Thursday just prior to the boycott: That week, Ingraham’s total viewership averaged 2.23 million,” it continued. “The increase in her ratings since the boycott began is more than 20 percent.”

    The rise in ratings follows a campaign led by student activist David Hogg, who began targeting Ingraham’s advertisers after she made derogatory comments about Hogg’s failure to get into certain colleges – an action for which she later apologized.

    However, Hogg pressed on with the campaign, urging companies to boycott The Ingraham Angle, denouncing the apology as an “effort just to save your advertisers.”

    Around 27 companies including Office Depot, Jenny Craig, Hulu, TripAdvisor, Expedia, Wayfair, StitchFix, Nestle, Johnson & Johnson, Atlantis Paradise Island, and Liberty Mutual agreed to pull advertising, although other companies have refused.

    Despite the campaign, Fox News have expressed their support for Ingraham, warning that they “will not allow voices to be censored by agenda-driven intimidation efforts.”

    Advertisers that refused to boycott the show, such as pillow company MyPillow, have also seen “strong” sales in recent weeks, despite a boycott campaign led by Hogg’s supporters over the company’s refusal to bow to their wishes.

    View the original article: http://feedproxy.google.com/~r/breitbart/~3/69t9_f8H7FA/

    Follow Ben Kew on Facebook, Twitter at @ben_kew, or email him at bkew@breitbart.com

    In the same category are

    Defense Secretary Jim Mattis: Diplomats Still at Work on the North Korea Summit Defense Secretary Jim Mattis told reporters on Friday morning that the U.S. summit with North Korea may still happen, after President Trump announced ...
    Trump’s Tweet Got Saudi Arabia to Drop the Price of Oil Saudi Arabia stopped supporting higher oil prices after Donald Trump said higher prices “will not be accepted.” The world’s largest oil exporter was s...
    DHS Secretary Nielsen Approves 15K Additional H-2B Foreign Workers to Take Blue-Collar U.S. Jobs Department of Homeland Security (DHS) Secretary Kirstjen Nielsen will allow U.S. companies to import an additional 15,000 low-skilled foreign workers ...
    Hillary Clinton Wants to Be CEO of Facebook Failed presidential candidate Hillary Clinton said she would like to be CEO of Facebook. Speaking to an audience at Harvard University, alongside Mass...
    Donald Trump Jr. Calls Out Masters of the Universe, Claims Instagram Censorship Donald Trump Jr. accused Instagram, the Facebook-owned image sharing social media platform, of shadowbanning him and restricting his reach, calling ou...
    Portland: Truck Rams Pedestrians on Sidewalk, Possibly ‘Intentional’ A vehicle reportedly drove onto a sidewalk and struck multiple pedestrians near Portland State University on Friday. A police officer at the scene tol...

    Leave a comment

    Your email address will not be published. Required fields are marked *