Arabic AR Chinese (Simplified) ZH-CN English EN French FR German DE Japanese JA Portuguese PT Russian RU Spanish ES Ukrainian UK

Wetherspoon pub chain shuts its social media accounts

Latest news

    Man drinking pintImage copyright PA

    Pub chain JD Wetherspoon has used Twitter to tell its 44,000 followers that it is quitting social media.

    The firm’s head office and 900 pubs will quit the micro-blogging site, alongside Instagram and Facebook with immediate effect, it said.

    The pub chain linked the move to bad publicity surrounding social media including the “trolling” of MPs.

    “I don’t believe that closing these accounts will affect our business whatsoever,” chairman Tim Martin said.

    The firm said its decision had also been influenced by the concerns regarding the “misuse of personal data” and “the addictive nature of social media”.

    “We are going against conventional wisdom that these platforms are a vital component of a successful business,” said Mr Martin.

    He told the BBC he had always thought the idea that social media was essential for advertising was untrue.

    “We were also concerned that pub managers were being side-tracked from the real job of serving customers,” he said.

    The chairman said that it had consulted its pub mangers before making the move, and “90-to-95% felt using social media was not helping the business”.

    ‘Vocal as ever’

    The chairman reassured its followers that it would “still be as vocal as ever”, but would instead use its magazine and website as well as the press for news updates.

    He said customers could also get in touch with them by speaking with their local pub manager.

    “It’s becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion,” Mr Martin added.

    The pub chain currently has more than 100,000 Facebook followers and more than 6,000 on Instagram.

    Asked whether Wetherspoon’s move could start a business trend, Mr Martin said he hoped not.

    “Currently we’ve got a massive commercial advantage because everyone else is wasting hours of their time,” he said.

    View the original article: http://www.bbc.co.uk/news/business-43781281

    http://www.bbc.co.uk/news/business-43781281

    In the same category are

    Fed Cup: How karaoke is bringing Great Britain team closer together The British Fed Cup players and staff take time off from Fed Cup preparations to attend an official event dinnerJapan v Great Britain - Fed Cup 2018 ...
    Leicester blast father tells of pain A man whose wife and two sons died in an explosion in a Leicester shop has been speaking about his pain following the tragedy.Jose Ragoobeer, who was ...
    News Daily: Commonwealth decision and Salisbury nerve agent warning Hello. Here's your morning briefing: Image copyright PA Commonwealth: Will Charles be the next leader?The Queen has given him her backing, but it isn...
    Chingford fire: Connington Court evacuated Image copyright @LAS_HART Image caption Dozens of firefighters were sent to help tackle the blaze A home for people with learning disabilities has...
    Ariana Grande unveils emotional new single, No Tears Left To Cry Image caption The singer released No Tears Left To Cry worldwide at 0500 GMT Ariana Grande has returned with her first new music since the terrori...
    Spy poisoning: Salisbury residents warned of toxic ‘hotspots’ Image caption More robust hoardings have begun to replace police cordons, including at The Mill pub Toxic "hotspots" of the nerve agent used to po...

    Wetherspoon pub chain shuts its social media accounts

    Latest news

    Man drinking pintImage copyright PA

    Pub chain JD Wetherspoon has used Twitter to tell its 44,000 followers that it is quitting social media.

    The firm’s head office and 900 pubs will quit the micro-blogging site, alongside Instagram and Facebook with immediate effect, it said.

    The pub chain linked the move to bad publicity surrounding social media including the “trolling” of MPs.

    “I don’t believe that closing these accounts will affect our business whatsoever,” chairman Tim Martin said.

    The firm said its decision had also been influenced by the concerns regarding the “misuse of personal data” and “the addictive nature of social media”.

    “We are going against conventional wisdom that these platforms are a vital component of a successful business,” said Mr Martin.

    He told the BBC he had always thought the idea that social media was essential for advertising was untrue.

    “We were also concerned that pub managers were being side-tracked from the real job of serving customers,” he said.

    The chairman said that it had consulted its pub mangers before making the move, and “90-to-95% felt using social media was not helping the business”.

    ‘Vocal as ever’

    The chairman reassured its followers that it would “still be as vocal as ever”, but would instead use its magazine and website as well as the press for news updates.

    He said customers could also get in touch with them by speaking with their local pub manager.

    “It’s becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion,” Mr Martin added.

    The pub chain currently has more than 100,000 Facebook followers and more than 6,000 on Instagram.

    Asked whether Wetherspoon’s move could start a business trend, Mr Martin said he hoped not.

    “Currently we’ve got a massive commercial advantage because everyone else is wasting hours of their time,” he said.

    View the original article: http://www.bbc.co.uk/news/business-43781281

    http://www.bbc.co.uk/news/business-43781281

    In the same category are

    Fed Cup: How karaoke is bringing Great Britain team closer together The British Fed Cup players and staff take time off from Fed Cup preparations to attend an official event dinnerJapan v Great Britain - Fed Cup 2018 ...
    Leicester blast father tells of pain A man whose wife and two sons died in an explosion in a Leicester shop has been speaking about his pain following the tragedy.Jose Ragoobeer, who was ...
    News Daily: Commonwealth decision and Salisbury nerve agent warning Hello. Here's your morning briefing: Image copyright PA Commonwealth: Will Charles be the next leader?The Queen has given him her backing, but it isn...
    Chingford fire: Connington Court evacuated Image copyright @LAS_HART Image caption Dozens of firefighters were sent to help tackle the blaze A home for people with learning disabilities has...
    Ariana Grande unveils emotional new single, No Tears Left To Cry Image caption The singer released No Tears Left To Cry worldwide at 0500 GMT Ariana Grande has returned with her first new music since the terrori...
    Spy poisoning: Salisbury residents warned of toxic ‘hotspots’ Image caption More robust hoardings have begun to replace police cordons, including at The Mill pub Toxic "hotspots" of the nerve agent used to po...

    Leave a comment

    Your email address will not be published. Required fields are marked *